Los programas del corazón: nuevas políticas y alianzas entre productoras y cadenas de Televisión

DOI:

https://doi.org/10.15847/obsOBS322009264

Keywords:

media studies,

Abstract

Un hecho importante en el panorama audiovisual ha sido el nacimiento de dos nuevos canales analógicos de cobertura nacional: Cuatro y La Sexta. Este nacimiento ha provocado nuevas políticas de producción dentro de las televisiones españolas y nuevas relaciones y alianzas con las productoras. De esta manera, las cadenas tienden cada vez más a reducir su estructura empresarial, tanto técnica como humana para poner en manos de productoras independientes la creatividad y el desarrollo de sus propios programas. Esta nueva filosofía de trabajo se dan en los programas de crónica social que siguen contando con el apoyo del público. Estos espacios han pasado a ser realizados por productoras independientes en un nuevo juego de alianzas y de exclusividades. Telecinco ha comenzado una nueva política empresarial que consiste en “apadrinar”el nacimiento de nuevas productoras con jóvenes profesionales. Antena 3 realiza todos sus programas del corazón a través de productoras y los nuevos canales siguen esta misma tendencia. Sólo queda un pequeño reducto en la televisión pública de programas de producción propia. Los productores son el revulsivo en el mundo audiovisual, diversificado por la entrada de nuevos operadores. De esta manera las cadenas de televisión reducen sus plantillas y sus componentes técnicos para obtener mayores beneficios con productos realizados por otras empresas.

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Published

2009-07-06

How to Cite

Los programas del corazón: nuevas políticas y alianzas entre productoras y cadenas de Televisión. (2009). Observatorio (OBS*), 3(2). https://doi.org/10.15847/obsOBS322009264

Issue

Vol. 3 No. 2 (2009)

Section

Articles

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