Análisis de la calidad de las páginas web de las principales cadenas de radio temáticas españolas

Authors

  • Jesús Díaz-Campo Universidad Internacional de La Rioja (España)

DOI:

https://doi.org/10.15847/obsOBS742013700

Keywords:

Internet, radio, periodismo, interactividad, web 2.0

Abstract

Las emisoras de radio se han visto obligadas a adaptar sus rutinas de trabajo a la denominada Sociedad Digital, que está cambiando las relaciones entre los medios de comunicación de masas y sus audiencias. Una de las consecuencias de estos cambios es que los oyentes quieren sentirse cada vez más protagonistas. El objetivo de este estudio es evaluar el grado de adaptación de las principales emisoras de radio temáticas españolas a la Web 2.0. La metodología empleada está formada por 32 indicadores, agrupados entorno a siete parámetros que tratan de evaluar la calidad de sus sitios web y el uso que realizan de las herramientas para fomentar la interactividad. Los resultados muestran, entre otras cosas, una relación entre los índices de audiencia y la calidad de los sitios web.

Author Biography

Jesús Díaz-Campo, Universidad Internacional de La Rioja (España)

Profesor asociado. Facultad de Comunicación y Empresa

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Published

2013-11-25

How to Cite

Díaz-Campo, J. (2013). Análisis de la calidad de las páginas web de las principales cadenas de radio temáticas españolas. Observatorio (OBS*), 7(4). https://doi.org/10.15847/obsOBS742013700

Issue

Vol. 7 No. 4 (2013)

Section

Articles

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