Calidad vs. Credibilidad en el periodismo por internet: batalla desigual

Authors

  • Liliana María Gutiérrez-Coba Universidad de La Sabana

DOI:

https://doi.org/10.15847/obsOBS622012564

Keywords:

calidad informativa, credibilidad, consumo de medios, posicionamiento, influencia.

Abstract

El propósito fundamental de esta investigación era demostrar si existía una correlación entre el consumo de noticias o contenidos periodísticos por internet, la influencia del medio - basada en su credibilidad - y la calidad de la información que provee. Con tal propósito, basados en la literatura científica sobre estos tres temas, fue diseñada una encuesta con 90 items, la cual fue sometida a revisión de expertos y piloteada con 40 estudiantes de Comunicación. A partir del envío de 103.650 correos electrónicos durante el mes de septiembre de 2010 se logró convocar un total de 344 personas que contestaron. Los resultados revelan que el posicionamiento de un medio en su versión electrónica está supeditado al posicionamiento que tiene en su versión tradicional (impresa o audiovisual) y que los hábitos de consumo, adquiridos en edades tempranas, influyen en la escogencia del medio, independientemente de la calidad que se perciba sobre el mismo.

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Published

2012-06-05

How to Cite

Gutiérrez-Coba, L. M. (2012). Calidad vs. Credibilidad en el periodismo por internet: batalla desigual. Observatorio (OBS*), 6(2). https://doi.org/10.15847/obsOBS622012564

Issue

Vol. 6 No. 2 (2012)

Section

Articles

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