Perfiles profesionales en el periodismo político local en tiempos de redes sociales

Authors

  • Susana Pérez Soler Ramon Llull University
  • Josep Lluís Micó Sanz Ramon Llull University

DOI:

https://doi.org/10.15847/obsOBS14120201523

Keywords:

Rutinas periodísticas, Periodismo político, Periodistas, Gestores de redes sociales, Relaciones públicas, Medios de comunicación.

Abstract

Introducción: Este artículo explora los nuevos profesionales que las empresas periodísticas locales están incorporando en un ecosistema en el que las plataformas digitales, principalmente Google y Facebook, cada vez tienen mayor peso como canales de distribución de los contenidos. Metodología: El objeto de estudio, en el marco del periodismo político, son 12 medios de proximidad catalanes escogidos en función de criterios de diversidad mediática y distribución geográfica. Se han realizado entrevistas en profundidad semi-estructuradas a 24 profesionales, desde editores hasta redactores pasando por gestores de redes sociales. Resultados: Se demuestra que las empresas incorporan nuevos perfiles para el periodismo político. Se enumeran nueve nuevos perfiles profesionales; aunque sólo tres de ellos, por el momento, son perfiles que las empresas periodísticas están contratando. Conclusiones: Las tareas asociadas a la distribución de contenidos, más propias de los profesionales de las relaciones públicas, ahora también recaen en los periodistas.

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Published

2020-03-05

How to Cite

Soler, S. P., & Sanz, J. L. M. (2020). Perfiles profesionales en el periodismo político local en tiempos de redes sociales. Observatorio (OBS*), 14(1). https://doi.org/10.15847/obsOBS14120201523

Issue

Vol. 14 No. 1 (2020)

Section

Articles

License

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