Concepto y Taxonomía de la Industria de la Comunicación

Authors

  • Juan Pablo Artero Universidad de Navarra
  • Francisco Pérez-Latre Universidad de Navarra
  • Alfonso Sánchez-Tabernero University of Navarra

DOI:

https://doi.org/10.15847/obsOBS322009289

Keywords:

industria de la comunicación, empresa informativa, estructura de la comunicación

Abstract

La industria de la comunicación comprende el conjunto de empresas que participan en el mercado de las ideas ofertando algunos contenidos (informativos, persuasivos o de entretenimiento) demandados por variados públicos (audiencia, anunciantes o instituciones) utilizando ciertos medios tecnológicos (impresos, audiovisuales o multimedia). El estudio científico de los aspectos económicos y empresariales de los medios de comunicación tiene en España una historia no superior a los cincuenta años, mientras que otros países como Estados Unidos o Alemania cuentan con más tradición. Sin embargo, las propuestas de clasificación de los sectores de la industria han sido variadas y heterogéneas en todos los casos. Esta investigación pretende aportar un sistema de clasificación a partir del cual se puedan definir los sectores y mercados de la comunicación de un modo integrado tanto en el ámbito académico como en el empresarial y regulatorio.

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Published

2009-07-06

How to Cite

Artero, J. P., Pérez-Latre, F., & Sánchez-Tabernero, A. (2009). Concepto y Taxonomía de la Industria de la Comunicación. Observatorio (OBS*), 3(2). https://doi.org/10.15847/obsOBS322009289

Issue

Vol. 3 No. 2 (2009)

Section

Articles

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