Plan Integral de Comunicación para un sector económico en crisis: Estudio de caso de la Comunidad de Pescadores de Corumbá (MS, Brasil)

Authors

  • Ángel Rodríguez Bravo Universitat Autònoma de Barcelona
  • Norminanda Montoya Vilar Universitat Autònoma de Barcelona
  • Lluís Mas Manchón Universitat Autònoma de Barcelona

DOI:

https://doi.org/10.15847/obsOBS442010431

Keywords:

Entrevista en profundidad. Funcionalismo. Comunicación Institucional y Corporativa. Desarrollo regional.

Abstract

En el marco de un proyecto de cooperación entre un equipo de investigadores españoles y la UFMS, los autores nos trasladamos al estado brasileño de Mato Grosso do Sul para estudiar el caso de la comunidad de pescadores del Río Paraguay (principalmente de la ciudad de Corumbá), que está viviendo una grave crisis debido a diferentes factores económicos, políticos y medioambientales. Se detectó un grave problema subyacente de comunicación, que fue abordado mediante una Metodología Cualitativa ad-hoc, basada en una investigación documental de tres ámbitos complementarios: a) paradigmas de la Comunicación Organizacional y Empresarial, b) contexto histórico y socioeconómico y c) infraestructuras y contenidos mediáticos. Paralelamente, se desarrolló un Trabajo de Campo basado en entrevistas en profundidad a 16 personas implicadas y observación directa del lugar y el entorno en el que se desarrolla su actividad. Los resultados indican que la crisis productiva y social de los pescadores Corumbaenses está profundamente relacionada con una crisis organizacional y de uso y presencia mediáticos, y se propone un Plan Integral de Comunicación a modo de aparato de hipótesis cuyo testeo podría llevar a su aplicación en el resto de comunidades del Río Paraguay y resto del mundo.

Author Biographies

Ángel Rodríguez Bravo, Universitat Autònoma de Barcelona

Pic. Publicidad y RRPP (Departamento de Comunicación Audiovisual y Publicidad)

Norminanda Montoya Vilar, Universitat Autònoma de Barcelona

Profesor titular del Departamento de Comunicación Audiovisual y Publicidad II

Lluís Mas Manchón, Universitat Autònoma de Barcelona

Becario de investigación del Departamento de Comunicación Audiovisual y Publicidad II

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Published

2010-12-10

How to Cite

Rodríguez Bravo, Ángel, Montoya Vilar, N., & Mas Manchón, L. (2010). Plan Integral de Comunicación para un sector económico en crisis: Estudio de caso de la Comunidad de Pescadores de Corumbá (MS, Brasil). Observatorio (OBS*), 4(4). https://doi.org/10.15847/obsOBS442010431

Issue

Vol. 4 No. 4 (2010)

Section

Articles

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