Special issue (2018) The co-option of audiences in the attention economy

Articles

• The co-option of audiences in the attention economy: Introduction

  Ana Jorge, Inês Amaral, David Mathieu

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• Commodifying the followers or challenging the mainstream? The two-sided potential of curvy fashion bloggers

  Marco Luca Pedroni, Maria Paola Pofi

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• What makes a fashion blogger on Instagram? The Romanian case study

  Monica Ioana Lungeanu, Lorenza Parisi

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• The food chain of YouTubers: engaging audiences with formats and genres

  Marju Himma-Kadakas, Allan Rajavee, Maarja-Liis Orgmets, Linda Eensaar, Ragne Kõuts-Klemm

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• ‘I am not being sponsored to say this’: a teen youtuber and her audience negotiate branded content

  Ana Jorge, Lidia Marôpo, Thays Nunes

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• Channels produced by LGBT+ YouTubers: gender discourse analysis

  Marian Blanco-Ruiz, Clara Sainz-de-Baranda

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• New Broadcasting Ecosystem and the Second Screen Phenomenon in Turkey: Case Study on the Serial Insider

  Sevda Ünal, Mutlu Binark, Selin Çetindağ

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• Book review of Van der Graaf, S. (2018). ComMODify: User creativity at the intersection of commerce and community. London: Palgrave Macmillan.

  Ana Jorge

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