Limitaciones en el uso y apropiación de tecnologías de información y comunicación para la negociación internacional en empresas colombianas

Authors

DOI:

https://doi.org/10.15847/obsOBS1102017982

Keywords:

Tecnologías de información y comunicación, TIC, negociación internacional, uso y apropiación, caracterización

Abstract

Este artículo establece las principales limitaciones y razones de no uso y apropiación de tecnologías de información y comunicación (TIC) para el proceso de negociación internacional. Para esto, se lleva a cabo en Colombia una investigación en 380 empresas que realizan operaciones de importación y/o exportación, a las cuales se les aplicó una encuesta telefónica para identificar los motivos que impiden el uso de TIC. Dentro de los resultados obtenidos, se destaca que el principal motivo de no uso de TIC especializadas es el desconocimiento de estas, por lo cual se realiza una caracterización de estas tecnologías con base en una revisión de literatura. Se concluye que para mejorar el nivel de uso y apropiación de TIC especializadas, se requiere una mayor divulgación de la funcionalidad, aplicación y beneficios que estas ofrecen a las organizaciones.

Author Biographies

Jose Alejandro Cano, Universidad de Medellín

Facultad de Ciencias Económicas y Administativas Full Time Professor

Jose Jaime Baena, Universidad de Medellín

Facultad de Ciencias Económicas y Administativas Full Time Professor

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Published

2017-03-31

How to Cite

Cano, J. A., & Baena, J. J. (2017). Limitaciones en el uso y apropiación de tecnologías de información y comunicación para la negociación internacional en empresas colombianas. Observatorio (OBS*), 11(1). https://doi.org/10.15847/obsOBS1102017982

Issue

Vol. 11 No. 1 (2017)

Section

Articles

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