Personal style bloggers: the most popular visual composition principles and themes on instagram

Authors

DOI:

https://doi.org/10.15847/obsOBS1022016947

Keywords:

visual semiotic, content analysis, Instagram, fashion blogger, influencer, brands

Abstract

Instagram is one of the main social networking services personal style bloggers choose for interacting with followers. The goal of the present study is to detect the most common principles of visual composition and themes used by the world’s ten most influential bloggers. To achieve this goal we have employed a content analysis, using a sample of 503 Instagram images. The results indicate that the bloggers’ visual pattern of choice on Instagram corresponds to a wide shot with a full body view of the blogger against a significant background. The shot is taken at eye level angle and the predominant visual elements —the blogger and/or the product— are located in the centre of the photograph.

Author Biographies

Marina Ramos-Serrano, Seville Universiity

Doctora en Publicidad y Relaciones Públicas. Profesora titular de creatividad publicitaria. PhD. in Advertising and Public Relations. Senior Lecturer in creative advertising.

Ángeles Martínez-García, Seville university

Profesora acreditada en el Departamento de Comunicación Audiovisual y Publicidad en la Universidad de Sevilla Assistant professor in the departament of audiovisual communication and advertising at the University of Seville.

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Published

2016-06-01

How to Cite

Ramos-Serrano, M., & Martínez-García, Ángeles. (2016). Personal style bloggers: the most popular visual composition principles and themes on instagram. Observatorio (OBS*), 10(2). https://doi.org/10.15847/obsOBS1022016947

Issue

Vol. 10 No. 2 (2016)

Section

Articles

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