Distribución de contenidos en movilidad. El caso de los operadores generalistas españoles.

Authors

  • Manuel García Torre Universidade da Coruña
  • José Juan Videla Rodríguez Universidade da Coruña
  • María Josefa Formoso Barro Universidade da Coruña

DOI:

https://doi.org/10.15847/obsOBS1022016899

Keywords:

aplicaciones móviles, interactividad, tableta, contenidos audiovisuales.

Abstract

La revolución tecnológica ha facilitado que la distribución de contenidos audiovisuales se realice más allá de los soportes tradicionales como el televisor y se extienda a los dispositivos móviles (teléfonos, tabletas, etc.). Las cadenas de televisión distribuyen los contenidos en todas las plataformas posibles y ven en los dispositivos móviles, una vía para el consumo multiplataforma de sus contenidos. El espectador pasa a ser un usuario que puede generar contenido o multiplicar la incidencia del mismo. Esta investigación se centra en el análisis de los contenidos que distribuyen en tabletas, los operadores de televisión generalista en España (TVE, Mediaset y Atresmedia) así como el estudio de la interactividad que mantienen en estos dispositivos. Para realizar el análisis se ha utilizado una plantilla original diseñada por los autores para identificar cada uno de los elementos que interfieren en la interactividad de las aplicaciones investigadas y, también, se ha elaborado un análisis exhaustivo de la oferta de contenidos que se propone en cada uno de las aplicaciones IOS y ANDROID analizadas: Rtve.es | Tableta, +tve, Atresmedia conecta, Atresplayer, Mitele y Mio TV.

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Published

2016-06-01

How to Cite

García Torre, M., Videla Rodríguez, J. J., & Formoso Barro, M. J. (2016). Distribución de contenidos en movilidad. El caso de los operadores generalistas españoles. Observatorio (OBS*), 10(2). https://doi.org/10.15847/obsOBS1022016899

Issue

Vol. 10 No. 2 (2016)

Section

Articles

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