Mobile identities: managing self and stigma in iPhone app use

Authors

  • Lorian Leong London School of Economics, University of Western Ontario

DOI:

https://doi.org/10.15847/obsOBS1012016897

Keywords:

mobile, media, identity, presentation of self, apps, UX

Abstract

Based on qualitative analysis, this study empirically investigates the symbolic meanings in self-presentation, produced through the collection, placement, and use of mobile apps. Given the relatively unexplored nature of this subject matter, this study offers a range of views on the topic of mobile apps and the presentation of self among young adults in London in 2014. Findings showed that although impression management techniques on a smartphone screen were similar, the motivations differed. These motivations for impression management were primarily focused on the areas of social stigma, with specific reference to sexuality, race, and gender. Expansion of this research area can further investigate other motivations and applicability of this study to other social cultures and contexts.

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Published

2016-03-01

How to Cite

Leong, L. (2016). Mobile identities: managing self and stigma in iPhone app use. Observatorio (OBS*), 10(1). https://doi.org/10.15847/obsOBS1012016897

Issue

Vol. 10 No. 1 (2016)

Section

Articles

License

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