Influence of the graphical layout of television news on the viewers: An eye tracking study

Authors

  • Rui Rodrigues University of Aveiro
  • Ana Veloso
  • Óscar Mealha

DOI:

https://doi.org/10.15847/obsOBS1012016853

Keywords:

communication, television, television news, graphical layout, eye tracking

Abstract

Television news has continuously experienced several changes, especially related to graphic overlays. The problem with watching TV news is the way viewers receive and process information broadcast by these programmes, given the variety of visual and audio stimuli with which they are confronted. This study focuses on the influence of the graphical layout on the viewers. Specifically, it examines message recall related to TV breaking news. These goals were achieved by means of a case study using eye tracking, applied in two types of TV news broadcasts: one with graphical elements and another with a clean feed (only with the anchor). Finally, participants answered a questionnaire on the contents within the various graphical elements overlaid on the TV news viewed.

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Published

2016-03-01

How to Cite

Rodrigues, R., Veloso, A., & Mealha, Óscar. (2016). Influence of the graphical layout of television news on the viewers: An eye tracking study. Observatorio (OBS*), 10(1). https://doi.org/10.15847/obsOBS1012016853

Issue

Vol. 10 No. 1 (2016)

Section

Articles

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