O spin doctoring em Portugal: Perspectivas de governantes, jornalistas e assessores de comunicação que operam na Assembleia da República

Authors

  • Vasco Ribeiro Journalism and Media Studies Department University of Porto

DOI:

https://doi.org/10.15847/obsOBS922015823

Keywords:

Spin doctoring, comunicação política, jornalismo político, assessoria de imprensa, Assembleia da República portuguesa

Abstract

Nos meados da década de 80 o termo inglês “spin doctor” começou a ser a melhor forma de classificar os assessores de imprensa que, ao serviço de partidos e governos, manipulavam jornalistas e, consequentemente, a opinião pública (Campbell, 2002; Kurtz, 1998; Maltese, 1992; Manning, 1998; Safire, 1984; Sumpter & Tankard, 1994). Partindo deste pressuposto, e tendo como objetivo central tentar perceber se há, de facto, spin doctoring em Portugal, decidiu-se realizar entrevistas de elite a elementos que “habitam” o centro da atividade política nacional e o núcleo da maior concentração e produtividade de jornalismo político em Portugal - a Assembleia da República. Realizámos, assim, 30 entrevistas ao trinómio políticos-assessores de imprensa – jornalistas; nomeadamente 1) aos assessores de imprensa que desenvolvem a sua atividade para os diferentes grupos parlamentares; 2) aos jornalistas ‘residentes’ no Parlamento e que lidam diariamente com estes profissionais; e 3) aos políticos que recorrem e contratam os seus serviços. Ressalve-se entre os entrevistados encontram-se dois ex-primeiros-ministros de Portugal, Pedro Santana Lopes e José Sócrates, e vários assessores de imprensa e consultores que serviram diversos partidos e vários governos. Entre os resultados, não só se evidencia a existência desta atividade em Portugal, como também se identificam os seus principais protagonistas.

Author Biography

Vasco Ribeiro, Journalism and Media Studies Department University of Porto

Doutor em ciências da comunicação pela Universidade do Minho, mestre em comunicação política pela Faculdade de Letras da Universidade do Porto (FLUP) e licenciado em comunicação social pela Escola Superior de Jornalismo. Leciona áreas de "Comunicação Política”, “Assessoria de Imprensa”, “Relações Públicas", “Projecto” em três cursos da FLUP e é professor convidado da Porto Business School. Profissionalmente foi assessor de imprensa/director de comunicação na Assembleia da República, Parlamento Europeu, Reitoria da Universidade do Porto, Hospital de S. João, Câmara Municipal do Porto, Normetro e Associação Nacional de Jovens Empresários. Foi também consultor e autor de dezenas de planos estratégicos de comunicação em Portugal e MoçambiqueUniversity lecture and researcher at University of Porto Letters Faculty, since 2001, he has been lecture for the subjects “Public Relations”, “Communication Strategies”, “Journalism Studies”, “Political Communication”, and “Press Advisory”. He also teaches “Contents for Media” at Porto Business School, “Press Advisory” at Porto’s Superior School of Journalism and “Public Relations” at the Superior Institute of Administration and Management. He is the author of the book “Sophisticated Information Sources” (2006), published by Media XXI. Has published various articles in academic and scientific Portuguese journals in the information sources area and spin doctoring. Professionally, he was coordinator of the Press Office for the Socialist Party’s Parliament Bench in the Republic Assembly and adviser for the parliamentary leader. He has both participated and coordinated several political campaigns, at a local and electoral circles level.

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Published

2015-05-21

How to Cite

Ribeiro, V. (2015). O spin doctoring em Portugal: Perspectivas de governantes, jornalistas e assessores de comunicação que operam na Assembleia da República. Observatorio (OBS*), 9(2). https://doi.org/10.15847/obsOBS922015823

Issue

Vol. 9 No. 2 (2015)

Section

Articles

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