El mercado televisivo español del siglo XXI: concentración y precariedad

Authors

  • José Vicente García Santamaría
  • Alejandro Barranquero Carretero Universidad Carlos III de Madrid
  • Gloria Rosique Cedillo

DOI:

https://doi.org/10.15847/obsOBS1132017774

Keywords:

Televisión, concentración, TDT, grupos mediáticos, economía de medios

Abstract

El objeto de este artículo es examinar la situación actual del mercado televisivo español a la luz de las mutaciones acaecidas desde la segunda década del siglo XXI. Al profundo declive de la televisión pública (RTVE) se ha unido también la falta de viabilidad de los canales autonómicos y de muchos canales de TDT, así como de un proceso concentrador de los canales privados de mayor audiencia. Pero además, hemos podido observar como los grandes operadores de telecomunicaciones pasaban a desarrollar labores más propias de una “TV company”, y como también irrumoían en España empresas de VoD, como Netflix, HBO y Amazon Prime Video, que están compitiendo en el mercado de los contenidos de pago. El enfoque teórico se sitúa en la economía industrial, que permite adoptar una perspectiva microeconómica a la hora de interpretar el funcionamiento del mercado y la economía de sus contenidos.

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Published

2017-09-28

How to Cite

Santamaría, J. V. G., Barranquero Carretero, A., & Cedillo, G. R. (2017). El mercado televisivo español del siglo XXI: concentración y precariedad. Observatorio (OBS*), 11(3). https://doi.org/10.15847/obsOBS1132017774

Issue

Vol. 11 No. 3 (2017)

Section

Articles

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