Fragmentación de audiencias juveniles en un ambiente comunicativo multimedial: el caso colombiano

Authors

  • German Antonio Arango-Forero Universidad de La Sabana

DOI:

https://doi.org/10.15847/obsOBS742013712

Keywords:

Audiencias, fragmentación, comunicación digital, convergencia, interactividad, nuevos medios y medios tradicionales

Abstract

La fragmentación de audiencias ha sido un concepto utilizado recurrentemente para referir los cambios en los comportamientos de los consumidores de medios, bajo la dinámica de la comunicación digital referida al siglo XXI. Sin embargo, muy pocos trabajos empíricos se han orientado a explicar y entender este fenómeno en profundidad. El presente artículo de investigación revisa los alcances e implicaciones del concepto y revela los principales hallazgos sobre el fenómeno de la fragmentación, mediante un trabajo empírico realizado en Colombia, con jóvenes entre 17 y 24 años de edad, residentes en los diez centros urbanos más importantes del país.

Author Biography

German Antonio Arango-Forero, Universidad de La Sabana

Profesor asociado, Facultad de Comunicación

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Published

2013-11-25

How to Cite

Arango-Forero, G. A. (2013). Fragmentación de audiencias juveniles en un ambiente comunicativo multimedial: el caso colombiano. Observatorio (OBS*), 7(4). https://doi.org/10.15847/obsOBS742013712

Issue

Vol. 7 No. 4 (2013)

Section

Articles

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