The boom and the establishment of “blogs” in online regional press in Spain


  • Mª Victoria Carrillo University of Extremadura
  • Ana Castillo University of Extremadura
  • Concepción María Jiménez-Fernández University of Málaga



Weblogs, Online journalism, Local press


This article presents a comparative study about the evolution of the use of blogs in Spanish regional press to analyse if the performance of blogs has changed significantly on the basis of the content and the level of updating in recent years. A first analysis was conducted in 2006 when the boom of this phenomenon. Following a new analysis in 2009, this work carries out a comparison of the evolution of the same performance parameters in both years. It can be stated that no clear evolution patterns exist, that the number of blogs has no relation with the updating of these in either of the periods (the beginning period or the establishment period) and that the main difference detected is that in 2006 more attention was paid to the personal contents that provided blogs with the indisputable character of a tool for personal expression, while in 2009 bloggers appeared to be more interested in what is local and current.

Author Biographies

Mª Victoria Carrillo, University of Extremadura

Information and Communication Department

Ana Castillo, University of Extremadura

Information and Communicatios department

Concepción María Jiménez-Fernández, University of Málaga

Dep. of Greek Philology, Arabic Studies, General Linguistics and Information Science




How to Cite

Carrillo, M. V., Castillo, A., & Jiménez-Fernández, C. M. (2012). The boom and the establishment of “blogs” in online regional press in Spain. Observatorio (OBS*), 6(4).