Difundir información, principal uso que las emisoras de radio generalistas españolas están haciendo de Twitter

Authors

  • Susana Herrera Damas Universidad Carlos III de Madrid
  • José Luis Requejo Alemán Universidad Carlos III de Madrid

DOI:

https://doi.org/10.15847/obsOBS632012535

Keywords:

Twitter, radio, stations, Spain, journalism, social media

Abstract

The aim of this paper is to analyze how main Spanish talk radio stations are using Twitter. We start from the hypothesis that this application is being underused. To check it, we have conducted a content analysis of the official Twitter accounts of the main 5 talk radio stations during two weeks, from January, 28th to February, 10th, 211. The results of the 342 analyzed messages certify some positive indicators, together with a widespread use of a 2.0 tool with a mentality that, in many aspects, still remains 1.0. El objetivo de este texto es analizar los usos que las emisoras de radio generalistas españolas están haciendo de Twitter. Partimos de la hipótesis de que estas emisoras infrautilizan este servicio. Para comprobarla, hemos elaborado un análisis de contenido de las cuentas oficiales de las 5 principales emisoras generalistas españolas durante dos semanas, entre el 28 de enero y el 10 de febrero de 2011. Los resultados de los 342 mensajes analizados certifican ciertos indicadores positivos, junto a un generalizado empleo de una herramienta 2.0 con una mentalidad que continúa siendo netamente 1.0.

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Published

2012-09-05

How to Cite

Herrera Damas, S., & Alemán, J. L. R. (2012). Difundir información, principal uso que las emisoras de radio generalistas españolas están haciendo de Twitter. Observatorio (OBS*), 6(3). https://doi.org/10.15847/obsOBS632012535

Issue

Vol. 6 No. 3 (2012)

Section

Articles

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