Revisión de las investigaciones psicológicas sobre creatividad

Authors

  • Jorge del Río Pérez

DOI:

https://doi.org/10.15847/obsOBS12200749

Keywords:

creatividad publicitaria, innovación, ideación

Abstract

Este artículo examina y valora las principales aproximaciones al estudio del fenómeno de la creatividad desde el ámbito de la psicología. El trabajo clasifica los estudios en siete items: místicas, prágmaticas, psicoanálitica, psicométrica, cognitiva, socio-personal y multidisciplinar. El propósito es presentar una revisión completa de los estudios psicológicos de la creatividad. Además el presente estudio trata de valorar el estado de la investigación científica sobre la creatividad en el ámbito de la publicidad. The State-of-the-art on Creativity in Psychological Research This paper examines the main approaches on the phenomenon of creativity in the field of Psychology. It classifies the research studies in seven categories: mystic, pragmatic, psychoanalysis, psychometrics, cognitive, sociopersonal, and multidisciplinary. The main objective is to present an extensive literature review on the concept of creativity in psychological research, with a particular emphasis for the contributions to field of advertising. Revisão dos Estudos Psicológicos sobre Criatividade Este artigo examina as principais abordagens ao estudo do fenómeno da creatividade no campo da Psicologia, e propõe uma classifiação dos estudos existentes em sete categorias: místicos, pragmáticos, psicoanálise, psicométrica, cognitiva, sociopessoal e multidisciplinar. O objectivo principal do presente artigo é a apresentação de uma revisão completa da literatura existente sobre o conceito de criatividade na investigação psicológica, com particular ênfase para o âmbito da publicidade.

Author Biography

Jorge del Río Pérez

Ayudante Doctor de la Universidad de Navarra. Profesor de Creatividad Publicitaria y Proyectos Publicitarios. Facultad de Comunicación de la Universidad de Navarra. Departamento de Empresa Informativa. Universidad de Navarra. 31080 Pamplona. España

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Published

2007-09-28

How to Cite

del Río Pérez, J. (2007). Revisión de las investigaciones psicológicas sobre creatividad. Observatorio (OBS*), 1(2). https://doi.org/10.15847/obsOBS12200749

Issue

Vol. 1 No. 2 (2007)

Section

Articles

License

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