El apagón analógico… ¿y después qué? Estrategias de la TDT en España

Authors

  • David Fernández Quijada Universidad Autónoma de Barcelona

DOI:

https://doi.org/10.15847/obsOBS12200742

Keywords:

digital tv, DTT, mobile tv, interactivity, high-definition, televisión digital, televisión digital terrestre, interactividad, alta definición, televisión móvil

Abstract

El apagón analógico y el desarrollo de un mercado completamente digital dibujan un nuevo escenario para la TDT en España. En ese momento, los servicios digitales deberían desplegar todo su potencial y la búsqueda del valor añadido en un mercado hipercompetitivo podría incentivar la diferenciación a través de las aplicaciones interactivas, la mayor calidad de la alta definición y los servicios de televisión en movilidad. Las evidencias de los mercados más desarrollados del planeta, el Reino Unido y los Estados Unidos, nos proporcionan algunas pistas sobre los retos a los que se deberán enfrentar los radiodifusores. What happens after the analogue switch-off? Strategies for DTT in Spain The analogue switch-off and the development of a fully digital market designs a new scenario for DTT in Spain. Then, digital services should be able to deploy their whole potential and the research of added value in the context of a highly competitive market, that will guide to the differentiation among operators. The new key services identified include interactive applications, the high-definition quality, and the mobile TV. Previous developments of the US and UK markets offers us some clues about the challenges that broadcasters will face. E depois do apagão analógico? Estratégias para a TDT em Espanha O apagão analógico e o desenvolvimento de um mercado inteiramente digital desenha um novo cenário para a TDT em Espanha. Nesse momento, os serviços digitais deveriam utilizar plenamente o seu potencial e a procura do valor acrescentado no contexto de um mercado hipercompetitivo, incentivando a diferenciação através de aplicações interactivas, um incremento da qualidade da alta definição e os serviços de televisão móvel. Os recentes desenvolvimentos nos países mais desenvolvidos – Reino Unido e EUA - proporcionam algumas pistas sobre como enfrentar os desafios que se colocam aos operadores.

Author Biography

David Fernández Quijada, Universidad Autónoma de Barcelona

Assistant Lecturer at Department of Audiovisual Communication and Advertising, Universidad Autónoma de Barcelona. Licenciado y DEA en Comunicación Audiovisual por la Universidad Autónoma de Barcelona y actualmente doctorando por la misma universidad sobre las industrias culturales en el entorno digital. Sus campos de interés son la economía de los medios y las nuevas tecnologías de la comunicación, tiendo publicados varios artigos cientificos. Hasta ahora ha desarrollado su actividad profesional en diversas emisoras de radio y televisión, así como en el campo del multimedia y la prensa escrita.

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Published

2007-09-28

How to Cite

Fernández Quijada, D. (2007). El apagón analógico… ¿y después qué? Estrategias de la TDT en España. Observatorio (OBS*), 1(2). https://doi.org/10.15847/obsOBS12200742

Issue

Vol. 1 No. 2 (2007)

Section

Articles

License

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