Knowledge, use and adoption of innovations by adolescents

Authors

  • António Magalhães Cardoso University Fernando Pessoa
  • Pedro Amorim University Fernando Pessoa

DOI:

https://doi.org/10.15847/obsOBS432010353

Keywords:

Adolescents, vicarious innovativeness, use innovativeness, adoptive innovativeness

Abstract

The innovativeness analyzes how people adopt technological innovations. To assess the degree of innovativeness of adolescents from 12 to 17 years old for the technologies used to the scale Hartaman et al (2004) based on the phenomenon of tripartite Hirshman (1980): vicarious innovativenes, use innovativeness and adoptive innovativeness. Participated in the study 140 adolescents, it was found that young people have a strong knowledge of innovations, using innovation, but do not recognize to be the first within their group to adopt the innovations. The data show that the age groups from 12 to 14 years old and male gender are more likely to innovativeness.

Author Biography

António Magalhães Cardoso, University Fernando Pessoa

University Fernando Pessoa, Faculdade de Ciências Humanas e Sociais. Licenciado em Marketing (1993), Mestre em Design e Marketing (1998) e Doutor em Gestão e Design (2004). Áreas de Interesse: Marketing e Comunicação de Podutos para Crianças e Jovens (consumer behaviour, branding, advergaming, advertising, product placement, internet marketing, viral e sensorial marketing, etc), Inovação, Branding e Retail marketing

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Published

2010-10-03

How to Cite

Cardoso, A. M., & Amorim, P. (2010). Knowledge, use and adoption of innovations by adolescents. Observatorio (OBS*), 4(3). https://doi.org/10.15847/obsOBS432010353

Issue

Vol. 4 No. 3 (2010)

Section

Articles

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