Comportamientos activos en usuarios 2.0: Facebook supera a Tuenti, la red social que había sido líder en España. Causas, estrategias de comunicación e impacto en la recepción

Authors

  • José Sixto García

DOI:

https://doi.org/10.15847/obsOBS422010352

Keywords:

web 2.0 users, social networks, buzz and proactive attitudes, target.

Abstract

Resumen: seis de cada diez usuarios de Internet en España -61,7%- están registrados en la red social Facebook y dos de cada diez -20,8%- en Tuenti, de forma que estas dos redes lideran el ranking de las redes sociales que cuentan con mayor número de usuarios en nuestro país. Del mismo modo, ocho de cada diez internautas españoles-79,3%- que se conectan a alguna red social lo hacen con la finalidad de mantener relaciones de amistad y avivar el contacto con sus amigos, lo que justifica el éxito de estas redes generalistas de ocio. Fruto de un trabajo de exploración o de campo realizado entre enero de 2009 y enero de 2010 hemos constatado que ambas redes comparten muchas de sus posibilidades comunicativas: crear eventos e invitar amigos; subir fotos, vídeos, eventos o enlaces; notificar la asistencia a un evento determinado; configurar álbumes de fotos; compartir con los demás lo que uno realiza en tiempo real; un chat; avisar de los cumpleaños y un largo etcétera. Desde su creación a comienzos de 2006 Tuenti lideró el mercado de las redes sociales en España hasta que en diciembre de 2008 Facebook la superó. Pero, ¿por qué? ¿Qué provocó que muchos de los usuarios de Tuenti prefiriesen ahora Facebook? Los resultados de una encuesta a 100 usuarios de ambas redes sociales apuntan a una identificación de Tuenti con perfiles de público excesivamente jóvenes y una supuesta obsesión de la red por parecerse a Facebook. Palabras clave: usuarios 2.0, redes sociales, actitudes proactivas y efecto buzz, target. Abstract: Six out of ten users of Internet in Spain - 61.7% - are registered in the social network Facebook and two out of ten - 20.8% - in Tuenti, so these two networks lead the ranking of the social networks that have the greater number of users in that country. In the same way, eight out of ten Spanish Internet users that are connected to some social network -79.3%- do it with the aim of maintaining relationships of friendship or enlivening the contact with their friends. Consequently, it justifies the success of networks of leisure. The results of an exploration research developed between January 2009 and January 2010 have confirmed that both networks share many of their communicative possibilities: creating events and inviting friends; publishing photos, videos, events or links; notifying the assistance to some event; shaping photograph albums; sharing what somebody carries out at real-time with the rest of friends; a chat; telling of the birthday and so on. Tuenti led the market of the social networks in Spain from its creation in 2006 until December 2008, when Facebook exceeded it. Which causes it? What caused that many of the users of Tuenti preferred Facebook nowadays? The results of a survey to 100 users of both social networks point out the identification of Tuenti with excessively young public's profiles and its alleged obsession for resembling Facebook. Key words: web 2.0 users, social networks, buzz and proactive attitudes, target.

Author Biography

José Sixto García

Departamento de Ciencias da Comunicación. Universidade de Santiago de Compostela

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Published

2010-06-30

How to Cite

García, J. S. (2010). Comportamientos activos en usuarios 2.0: Facebook supera a Tuenti, la red social que había sido líder en España. Causas, estrategias de comunicación e impacto en la recepción. Observatorio (OBS*), 4(2). https://doi.org/10.15847/obsOBS422010352

Issue

Vol. 4 No. 2 (2010)

Section

Articles

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