The blended boundary between individual and social memory in the 2.0 web era


  • Gabriella Taddeo Politecnico di Torino (Italy)



memory, web 2.0, cultural interfaces, technology


The paper starts from a qualitative research, carried out through 50 in-depth interviews, on memory and its evolutions in connection with digital tools and networked environments. The aim was to investigate how new generations build their individual memory and more specifically which things, mementos and interfaces of memory they use; which are their practices to create and to socialize memory, how and in which measure they transform it in cultural capital. The role of interactive media for memory production, storage and communication will be outlined; furthermore, the web and social media will be analysed as cultural interfaces through which people approach their past. The analysis will explore how digital environments for writing, publishing, showing personal experience are changing the subjective criteria to distinguish past and present, private and public dimensions of memory. The productive dimension of 2.0 web environments is indeed giving result to a new diffused subjectivity in which, on the one hand people are stimulated to enlarge the virtual audience of their subjective memories, whilst on the other hand, they transform and mediate their subjectivity in order to fit it in a global language and circuit.

Author Biography

Gabriella Taddeo, Politecnico di Torino (Italy)

Post-doc researcher at House Department of Architecture, Politechnic of Turin (Italy)- Lecturer of New Media Theory and Technic at Course of Cinema and Media Engiinering, Politechnic of Turin (Italy)




How to Cite

Taddeo, G. (2010). The blended boundary between individual and social memory in the 2.0 web era. Observatorio (OBS*), 3(4).