Os grupos mediáticos poñen o ollo na economía da afiliación e a colaboración das redes sociais

Authors

  • Francisco Campos Universidad de Santiago de Compostela

DOI:

https://doi.org/10.15847/obsOBS342009293

Keywords:

Social networks, media concentration, digital convergence

Abstract

As grandes operacións de concentración e reestruturación de medios de comunicación teñen como protagonista directa ou indirectamente a Internet. As fusións e adquisicións de empresas mediáticas, que bateron record en 2006/07, convértense en reestruturacións a partir de 2008. A maioría da prensa e dos outros medios de comunicación enfróntase á crise de lectores, telespectadores e anunciantes tratando de multiplicar as súas operacións a través de Internet e de copiar do fulgurante modelo das chamadas redes sociais virtuais. Baseadas na cultura colaborativa de intercambio de mensaxes e arquivos (P2P), a partir de 2003 comezan a formarse comunidades de usuarios con múltiples intereses e aficións: parrafear, buscar amigos, amosar fotos, comentar novas... Forman parte do que se deu en chamar a Web social ou Web 2.0 e, de algún xeito, reemplazan por unha parte ao recente fervedoiro blogueiro e por outra á influencia dos medios tradicionais.

Author Biography

Francisco Campos, Universidad de Santiago de Compostela

Profesor de Xestión da Empresa Informativa e Audiovisual da Facultade de Ciencias da Comunicación da Universidad de Santiago de Compostela

Published

2010-01-13

How to Cite

Campos, F. (2010). Os grupos mediáticos poñen o ollo na economía da afiliación e a colaboración das redes sociais. Observatorio (OBS*), 3(4). https://doi.org/10.15847/obsOBS342009293

Issue

Vol. 3 No. 4 (2009)

Section

Articles

License

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