Nouvelle géographie des marchés et des cultures: la place de la communication dans l'émergence de l'innovation

Authors

  • Arlette Bouzon LERASS, Université Toulouse III Paul Sabatier
  • Joelle Devillard LERASS, Université Toulouse III Paul Sabatier

DOI:

https://doi.org/10.15847/obsOBS322009265

Keywords:

Innovation, Tourism, Conception, Communication, Competition

Abstract

La conception constitue l’activité organisationnelle la plus propice à l’innovation. Celle-ci est le plus souvent co-construite pas des acteurs aux savoirs diversifiés, mais ses conditions d‘émergence se décrètent difficilement et résultent d’une alchimie complexe dans laquelle la dimension communicationnelle apparaît essentielle. Dans les structures projets du secteur touristique, sur lesquelles cet article est fondé, les TICs se révèlent indispensables au fonctionnement du groupe mais leur apport semble toutefois mitigé. Les processus de décision n’est pas seulement le fruit d’une démarche rationnelle fondée sur la réflexion et l’expérience mais il constitue également une réponse de circonstance à un contexte mouvant. Par ailleurs l’innovation peut être freinée par la qualité de la confrontation et du débat.

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Published

2009-07-06

How to Cite

Bouzon, A., & Devillard, J. (2009). Nouvelle géographie des marchés et des cultures: la place de la communication dans l’émergence de l’innovation. Observatorio (OBS*), 3(2). https://doi.org/10.15847/obsOBS322009265

Issue

Vol. 3 No. 2 (2009)

Section

Articles

License

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