Disability campaigns in the media: a bibliometric analysis

Authors

DOI:

https://doi.org/10.15847/OBS20262640

Keywords:

disability, campaign, media, social media, bibliometric

Abstract

This bibliometric study comprehensively examined publication trends, research area categories, publication sources, influential countries and organizations, and key themes associated with disability campaigns in the media. The dataset for the study was derived from the Scopus database, encompassing a total of 133 publications from 1981 to 2023, which were analyzed using VOSviewer to reveal patterns and insights. The results indicated fluctuating trends in publication output over the years, with significant increases observed in 2021 and 2022. Medicine, Social Sciences, and Arts and Humanities emerged as the top three domains, demonstrating the multidisciplinary approach of disability-focused media studies and its broad relevance. Regarding publication impact, the British Medical Journal was the most influential source, contributing extensively to the scientific discourse on disability campaigns in the media. Geographically, the United States led in total publication volume and citation frequency, reflecting its prominent role in this research area. At the same time, Monash University in Australia was identified as the most productive institution, highlighting its commitment to advancing scholarship in disability and media studies. The study also highlighted several key themes prevalent in the literature: awareness campaigns about people with disabilities on social media; the promotion of health improvement and disease prevention initiatives; education on public health and disability during the COVID-19 pandemic via mass media; media campaigns focused on the prevention of back disorders; and stroke being identified as a significant cause of disability. These findings underscore the dynamic nature of research on disability campaigns in the media, indicating a growing interest and evolving focus over the years. The study provides valuable insights for researchers, policymakers, and practitioners aiming to enhance the visibility and impact of disability-related media campaigns.

Author Biographies

Purwadi Purwadi, Research Center for Society and Culture, National Research and Innovation Agency (BRIN), Indonesia

Purwadi Purwadi is a researcher at BRIN's Research Center for Society and Culture, focusing on cultural studies, new media, communication technology, digital society, and communication policy. He holds a Bachelor's in Mass Communication from Universitas Sebelas Maret and a Master's in Communication Studies from Universitas Indonesia.

Dian Andi Nur Aziz, Research Center for Society and Culture, National Research and Innovation Agency (BRIN), Indonesia

Dian Andi Nur Aziz is a researcher at the National Research and Innovation Agency (BRIN), Jakarta. He holds a master's degree from The Republic of Indonesia Defense University. His research interests pertain to human rights and media studies.

Isnenningtyas Yulianti, Research Center for Society and Culture, National Research and Innovation Agency (BRIN), Indonesia

Isnenningtyas Yulianti is a researcher at BRIN's Research Center for Society and Culture. She holds a Master's in Human Rights and Democration from Universitas Gadjah Mada. Her research focuses on disability studies, human rights and democration, vulnerable rights issues, and citizenship.

Mochamad Felani Budi Hartanto, Research Center for Society and Culture, National Research and Innovation Agency (BRIN), Indonesia

Mochamad Felani Budi Hartanto is a researcher at the National Research and Innovation Agency (BRIN). He holds a master's degree from the Graduate School of Governance, Sungkyunkwan University, South Korea. With expertise in human rights, his research interests include human rights, vulnerable groups, disabilities, rural-urban development, and good governance.

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Published

2026-05-23

How to Cite

Purwadi, P., Aziz, D. A. N., Yulianti, I., & Hartanto, M. F. B. (2026). Disability campaigns in the media: a bibliometric analysis . Observatorio (OBS*). https://doi.org/10.15847/OBS20262640

Issue

2026: Early Access

Section

Articles

License

Copyright (c) 2026 Purwadi Purwadi, Dian Andi Nur Aziz, Isnenningtyas Yulianti, Mochamad Felani Budi Hartanto

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

This is an Open Acess article distributed under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits use, sharing and adaptation, provided appropriate credit is given to the original author and the journal.