Image and projection on social media: an analysis of BTS members profiles on Instagram

Authors

DOI:

https://doi.org/10.15847/obsOBS18320242381

Abstract

This article aims to analyze the way in which members of the K-pop (South Korean pop) group Bangtan Sonyeondan, also known as BTS, build their presence on Instagram, enabling different forms of projection and identification by among your fans. Initially, the relationships between art, culture and technology are discussed based on Communication Theories (Adorno & Horkheimer, 2020; Morin, 1997; Kellner; 2001; Williams, 2011). Next, the focus is on cyberculture and the role of social networks in reconfiguring relationships between idols and their fans (Recuero, Zago & Soares, 2019; Pinheiro, 2009; Andrade, 2020). Finally, a Content Analysis (Bardin, 2011) of the profile of the group BTS, a phenomenon of the Korean wave (Mazur, 2020), is carried out in order to analyze how, through posts, they seek to activate this dual nature of myths modern: identification and projection, glamorization and proximity to the everyday universe, with a constant presence on social networks as a strategy.

Author Biographies

Carla Montuori Fernandes, Universidade Paulista (UNIP)

Possui pós-doutorado em Comunicação Política pela Universidade de Valladolid (Espanha) e em Ciências Sociais pela Pontifícia Universidade Católica de São Paulo (PUC-SP). Possui doutorado em Ciências Sociais com ênfase em Comunicação Política pela Pontifícia Universidade Católica de São Paulo (PUC-SP). Atualmente é professora titular do Programa de Pós-Graduação em Comunicação e Cultura das Mídias da Universidade Paulista.

Luiz Ademir de Oliveira, Universidade Federal de Juiz de Fora

Mestre e Doutor em Ciência Política pelo Instituto Universitário do Rio de Janeiro (IUPERJ), Mestre em Comunicação Social pela UFMG, docente e pesquisador do Curso de Comunicação Social – Jornalismo da UFSJ e do Programa de Pós-Graduação em Letras (PROMEL) da UFSJ e do PPGCOM da UFJF. Bolsista de Produtividade nível 2

Maria Eduarda dos Santos Carvalho, Universidade Federal de Juiz de Fora

Mestranda pelo Programa de Pós-Graduação em Letras: Teoria Literária e Crítica da Cultura, na linha de Discurso e Representação Social, na Universidade Federal de São João del-Rei (UFSJ). Graduada em Comunicação Social – Jornalismo pela UFSJ.

Downloads

Published

2024-09-28

How to Cite

Fernandes, C. M., Ademir de Oliveira, L., & dos Santos Carvalho, M. E. (2024). Image and projection on social media: an analysis of BTS members profiles on Instagram. Observatorio (OBS*), 18(3). https://doi.org/10.15847/obsOBS18320242381

Issue

Vol. 18 No. 3 (2024)

Section

Articles

License

Copyright (c) 2024 Carla Montuori Fernandes, Luiz Ademir de Oliveira, Maria Eduarda dos Santos Carvalho Observatorio (OBS*) has an academic journal profile. As such, it is dedicated to the open exchange of its contents, and freely available to individuals and institutions without charge or formal permission. Copies of this journal or articles in this journal may be distributed for research or educational purposes free of charge and without permission. Authors will not be charged for publication or submission to this journal. Authors who publish in Observatorio (OBS*) will release their contributions under the Creative Commons Attribution-NonCommercial-2.0 generic. This licence allows anyone to copy and distribute the article for non-commercial purposes provided that appropriate attribution is given - being the author the copyright holder. This journal utilizes the LOCKSS system to create a distributed archiving system among participating libraries and permits those libraries to create permanent archives of the journal for purposes of preservation and restoration. The publisher perpetually authorizes participants in the LOCKSS system to archive and restore our publication through the LOCKSS System for the benefit of all LOCKSS System participants. Specifically participating libraries may: • Collect and preserve currently accessible materials; • Use material consistent with original license terms; • Provide copies to other LOCKSS appliances for purposes of audit and repair. Fair use of a copyrighted work, for purposes such as criticism, comment, news reporting, teaching (including multiple copies for classroom use), scholarship, or research, is not an infringement of copyright. In determining whether the use made of a work in any particular case is a fair use the factors to be considered shall include: 1. the purpose and character of the use, including whether such use is of a commercial nature or is for nonprofit educational purposes; 2. the nature of the copyrighted work; 3. the amount and substantiality of the portion used in relation to the copyrighted work as a whole; & 4. the effect of the use upon the potential market for or value of the copyrighted work. The fact that a work is unpublished shall not itself bar a finding of fair use if such finding is made upon consideration of all the above factors. In accord with these provisions, the OBS journal believes in the vigorous assertion and defense of Fair Use by scholars engaged in academic research, teaching and non-commercial publishing. Thus, we view the inclusion of “quotations” from existing print, visual, audio and audio-visual texts to be appropriate examples of Fair Use, as are reproductions of visual images for the purpose of scholarly analysis. We encourage authors to obtain appropriate permissions to use materials originally produced by others, but do not require such permissions as long as the usage of such materials falls within the boundaries of Fair Use.