Comunicação de Risco em Saúde: uma perceção da pandemia através do Facebook

Authors

Abstract

(PT) Este artigo analisa a atividade de comunicação da Direção-Geral da Saúde (DGS) no Facebook durante a pandemia de Covid-19. A DGS, como principal entidade na comunicação sobre matérias de saúde, protagonizou o combate contra a Covid-19 através da orientação e esclarecimento dos cidadãos em Portugal. O estudo centrou-se no período crítico da pandemia (02/03/2020 a 27/12/2020), tendo sido analisadas um total de 1.199 publicações. O trabalho estabelece uma relação e discussão sobre a problemática da literacia em saúde e o seu impacto na tomada de decisão dos cidadãos, e como a literacia em saúde pode ser uma estratégia central no combate e prevenção de futuras situações de crise em saúde. Um dos principais resultados indicou que a DGS utilizou as redes sociais como um dos seus principais meios de comunicação com a população.

(EN) – This article presents the main results concerning the communication activity on the official Facebook page of the Directorate-General for Health (DGS, its Portuguese acronym), of the Portuguese Ministry of Health, during the Covid-19 pandemic. The DGS, as the main communicator on health matters, played a seminal role in the fight against Covid-19 through the guidance and clarification of citizens. Therefore, this analysis is focused in one of the most critical periods of the pandemic, 03/02/2020 – 12/27/2020, estimating a sum of 1,199 publications made. One of the main issues discussed relates to the health literacy levels in Portugal; its impact on individuals' decision-making process concerning their own health; ultimately how health literacy can be used as a strategy to eradicate and prevent future health crisis situations. The main results of this study emphasize that the Portuguese health authorities started using social media as an important means to convey health information to the population.

Author Biography

Branco di Fátima, LabCom, University of Beira Interior



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Published

2024-06-26

How to Cite

di Fátima, B., Garcia, F., Espanha, R., Barros, A., Martins, N., & Brandão, D. (2024). Comunicação de Risco em Saúde: uma perceção da pandemia através do Facebook. Observatorio (OBS*), 18(2). Retrieved from https://obs.obercom.pt/index.php/obs/article/view/2349

Issue

Vol. 18 No. 2 (2024)

Section

Articles

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