The Internet: Social and demographic impacts in Aotearoa New Zealand


  • Philippa Smith AUT University
  • Nigel Smith AUT University
  • Kevin Sherman AUT University
  • Karishma Kripalani AUT University
  • Ian Goodwin Massey University
  • Charles Crothers AUT University
  • Allan Bell AUT University



internet, social impact, demographic


The World Internet Project focuses on the social impact of the Internet. This paper presents a summary of findings of the first World Internet Project survey to be undertaken in New Zealand. It provides an overview of New Zealanders’ usage and attitudes relating to the Internet in 2007. A national probability sample of 1430 New Zealanders was analysed, with data collected through telephone interviewing. The first part of the paper highlights the main findings. The second part shows how the demographic variables of gender, age, ethnicity, area and income affect New Zealanders’ interactions with the Internet. As the first comprehensive study of its type in New Zealand, these findings provide significant insight into key social changes related to the Internet. They also highlight some areas where further research is required.

Author Biographies

Philippa Smith, AUT University

PhD Candidate and Researcher, ICDC

Nigel Smith, AUT University

WIPNZ Coordinator, ICDC

Kevin Sherman, AUT University

PhD Candidate and Researcher, ICDC

Karishma Kripalani, AUT University

Research Coordinator, ICDC

Ian Goodwin, Massey University

Lecturer, School of English and Media Studies

Charles Crothers, AUT University

Professor, School of Social Sciences

Allan Bell, AUT University

Director, ICDC




How to Cite

Smith, P., Smith, N., Sherman, K., Kripalani, K., Goodwin, I., Crothers, C., & Bell, A. (2008). The Internet: Social and demographic impacts in Aotearoa New Zealand. Observatorio (OBS*), 2(3).