Entertaining Politics O uso do humor pela Iniciativa Liberal como estratégia de campanha política nas Europeias e Legislativas de 2019

Authors

  • Marco Monteiro Matos University of Porto
  • Vasco Ribeiro Universidade do Porto

DOI:

https://doi.org/10.15847/obsOBS18120242301

Abstract

Nas últimas décadas, a fronteira entre o entretenimento e a política têm vindo a estreitar-se, devido ao uso crescente de técnicas do campo do entretenimento por políticos e partidos políticos para apelar ao voto. O presente trabalho estuda o uso deste tipo de táticas pelo partido Iniciativa Liberal, nas Europeias e Legislativas de 2019, de forma a perceber como este partido emergente utilizou o humor para conseguir a atenção do seu potencial eleitorado. Na investigação é aplicada uma análise semiótica a um corpus constituído por alguns dos outdoors utilizados pelo partido em 2019. Os resultados apontam para um uso da analogia à cultura popular e da sátira na construção do humor. Estas técnicas foram usadas como forma de diferenciação de outros partidos políticos portugueses, assim como para clarificar as posições do partido em frases memoráveis. O humor foi ainda usado para ajudar o eleitorado a libertar tensão face a problemas da politica nacional, contribuindo para a criação de um vínculo emocional a partir do riso.

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Published

2024-03-29

How to Cite

Matos, M. M., & Ribeiro, V. (2024). Entertaining Politics O uso do humor pela Iniciativa Liberal como estratégia de campanha política nas Europeias e Legislativas de 2019. Observatorio (OBS*), 18(1). https://doi.org/10.15847/obsOBS18120242301

Issue

Vol. 18 No. 1 (2024)

Section

Articles

License

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