Gender representation in the online communication of the Brazilian Football Confederation

Authors

  • Angelo Donatto Amorim Paz Instituto Superior de Ciências Sociais e Políticas, Universidade de Lisboa
  • Sonia Pedro Sebastião Universidade de Lisboa, Instituto Superior de Ciências Sociais e Políticas, Centro de Administração e Políticas Públicas (CAPP/FCT) https://orcid.org/0000-0002-4341-8031

DOI:

https://doi.org/10.15847/obsOBS17320232256

Abstract

As gender equality is a democratic priority worldwide and sport is a platform with repercussions for its discussion, this article aims to understand how the Brazilian Football Confederation, the entity responsible for the regulation and administration of Brazilian football, represents gender in its online communication. Using quantitative content analysis, we have systematized 12,836 CBF publications on football and futsal by themes and content formats, on their official online channels, between January 1st and March 31st, 2022. The results reveal the sub-representation of women's football in seven of the eight communication channels studied; and in the eight channels, in the case of futsal. The study aims to contribute to critical studies of digital sports communication involving the notion of gender equality and to research sports communication within the scope of regulatory bodies. 

Author Biographies

Angelo Donatto Amorim Paz , Instituto Superior de Ciências Sociais e Políticas, Universidade de Lisboa

Mestrando em Ciências da Comunicação, vertente de Comunicação Estratégica. Assessor de Comunicação.

 

plataformização da sociedade; comunicação desportiva, comunicação e género; comunicação online; análise de conteúdo.

Sonia Pedro Sebastião, Universidade de Lisboa, Instituto Superior de Ciências Sociais e Políticas, Centro de Administração e Políticas Públicas (CAPP/FCT)

Full Professor of Communication Sciences

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Published

2023-09-26

How to Cite

Amorim Paz , A. D., & Sebastião, S. P. (2023). Gender representation in the online communication of the Brazilian Football Confederation . Observatorio (OBS*), 17(3). https://doi.org/10.15847/obsOBS17320232256

Issue

Vol. 17 No. 3 (2023)

Section

Articles

License

Copyright (c) 2023 Angelo Donatto Amorim Paz , Sonia Pedro SEBASTIAO

This is an Open Acess article distributed under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits use, sharing and adaptation, provided appropriate credit is given to the original author and the journal.