Relações públicas e jornalistas

compatibilidades e diferenças

Authors

DOI:

https://doi.org/10.15847/obsOBS17220232253

Abstract

Num tempo marcado pela conectividade, transparência e falta de confiança, enquanto o jornalismo está mergulhado numa crise sem precedentes, os Relações Públicas são chamados a gerir a reputação e a assegurar/restaurar a confiança nas marcas. Tendo em vista dar um contributo para a clarificação dos objetivos/motivações normativos destes dois campos socioprofissionais, o presente artigo, explora códigos deontológicos de âmbito supranacional, recorrendo à análise de discurso. Verificamos que, apesar da ausência de conflitos de valores/princípios, há diferenças nos propósitos/motivações normativos, sugerindo preocupações e compromissos sociais diferentes, que podem ajudar a delimitar/demarcar fronteiras entre estes dois “parentes próximos”. O estudo sugere, entre outros, que enquanto o jornalismo luta por ser respeitado; a preocupação central em Relações Públicas é ser respeitável.

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Published

2023-06-14

How to Cite

Cavaco, S. (2023). Relações públicas e jornalistas: compatibilidades e diferenças. Observatorio (OBS*), 17(2). https://doi.org/10.15847/obsOBS17220232253

Issue

Vol. 17 No. 2 (2023)

Section

Articles

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