Building extreme right discourses on Twitter for non-campaign periods: insights from populist leaders across Europe

Authors

DOI:

https://doi.org/10.15847/obsOBS16420222176

Keywords:

populism, far right, political leaders, propaganda, Europe, Twitter

Abstract

The growing success of extreme right-wing populist parties changed the political state of play in Europe, which has been widely studied by the literature. Populist parties apply a particular communication style, based on simple and non-mediated messages on social media that promote distrust in public institutions. However, the ways in which these strategies are applied for non-campaigns weeks remain little addressed by academia, as well as its development in small countries. This study examines how far-right leaders from European countries with different sizes and historical extremist backgrounds used Twitter during a non-campaign period (29 September 2020 to 28 February 2021). Specifically, we analyze the issues (issue frame), strategies (game frame), and propaganda mechanisms employed through a mixture of quantitative and qualitative approaches. The sample includes the messages posted on Twitter (n=1346) by the leaders of the main far-right parties in France (Rassemblement National), Austria (FPÖ), Germany (AfD), Spain (Vox), and Portugal (Chega!). A manual content analysis was applied, allowing comparison of countries with different traditions regarding the Extreme Right. The results show a common pattern of anti-migration messages as the main topic for their communication style, but some differences are found in terms of agenda and propaganda. The most recent parties (AfD, Vox, and Chega!) rarely use Twitter tools, which means leaving behind the interactive capacity of social media; meanwhile, the agenda is less thematic in the Austrian and Portuguese cases. Our research contributes to discussions about the communication practices of far-right populist parties in Europe, identifying trends by country as the binary opposition between the people and the elite is not expressed through the same type of propaganda.

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Published

2022-12-30

How to Cite

Rivas-de-Roca, R., Pérez-Curiel, C., & García-Gordillo, M. (2022). Building extreme right discourses on Twitter for non-campaign periods: insights from populist leaders across Europe. Observatorio (OBS*), 16(4). https://doi.org/10.15847/obsOBS16420222176

Issue

Vol. 16 No. 4 (2022)

Section

Articles

License

Copyright (c) 2022 Rubén Rivas-de-Roca, Concha Pérez-Curiel, Mar García-Gordillo Observatorio (OBS*) has an academic journal profile. As such, it is dedicated to the open exchange of its contents, and freely available to individuals and institutions without charge or formal permission. Copies of this journal or articles in this journal may be distributed for research or educational purposes free of charge and without permission. Authors will not be charged for publication or submission to this journal. Authors who publish in Observatorio (OBS*) will release their contributions under the Creative Commons Attribution-NonCommercial-2.0 generic. This licence allows anyone to copy and distribute the article for non-commercial purposes provided that appropriate attribution is given - being the author the copyright holder. This journal utilizes the LOCKSS system to create a distributed archiving system among participating libraries and permits those libraries to create permanent archives of the journal for purposes of preservation and restoration. The publisher perpetually authorizes participants in the LOCKSS system to archive and restore our publication through the LOCKSS System for the benefit of all LOCKSS System participants. Specifically participating libraries may: • Collect and preserve currently accessible materials; • Use material consistent with original license terms; • Provide copies to other LOCKSS appliances for purposes of audit and repair. Fair use of a copyrighted work, for purposes such as criticism, comment, news reporting, teaching (including multiple copies for classroom use), scholarship, or research, is not an infringement of copyright. In determining whether the use made of a work in any particular case is a fair use the factors to be considered shall include: 1. the purpose and character of the use, including whether such use is of a commercial nature or is for nonprofit educational purposes; 2. the nature of the copyrighted work; 3. the amount and substantiality of the portion used in relation to the copyrighted work as a whole; & 4. the effect of the use upon the potential market for or value of the copyrighted work. The fact that a work is unpublished shall not itself bar a finding of fair use if such finding is made upon consideration of all the above factors. In accord with these provisions, the OBS journal believes in the vigorous assertion and defense of Fair Use by scholars engaged in academic research, teaching and non-commercial publishing. Thus, we view the inclusion of “quotations” from existing print, visual, audio and audio-visual texts to be appropriate examples of Fair Use, as are reproductions of visual images for the purpose of scholarly analysis. We encourage authors to obtain appropriate permissions to use materials originally produced by others, but do not require such permissions as long as the usage of such materials falls within the boundaries of Fair Use.