Le Radici del Successo Hollywoodiano. Analisi del Vantaggio Strutturale e Storico dell’Industria Cinematografica Statunitense.

Authors

  • Marco Cucco University of Lugano

DOI:

https://doi.org/10.15847/obsOBS242008208

Keywords:

film industry, domestic market, English language, First World War, cultural discount

Abstract

L’articolo si colloca all’interno degli studi sulle ragioni del dominio cinematografico statunitense nel mercato internazionale. In particolare, vengono presi in considerazione le caratteristiche del mercato statunitense che sono state in grado di conferire all’industria cinematografica un vantaggio nel confronto competitivo internazionale, ovvero: a) la dimensione e la composizione del mercato domestico; b) l’uso di una lingua largamente diffusa; c) lo sviluppo della macchina produttiva negli anni in cui l’Europa era un teatro di guerra con un conseguente blocco delle proprie cinematografie. Si tratta di tre fattori extra-cinematografici che prescindono da decisioni strategiche prese dai vertici dell’industria. Grazie all’approccio storico ed economico adottato, è possibile comprendere non solo come Hollywood abbia dato inizio alla propria crescita e alla conquista prima del mercato domestico e poi di quelli stranieri, ma anche come negli Stati Uniti e in Europa siano maturate due diverse concezioni di film, rispettivamente legate alla dimensione economica e artistica del prodotto. The Origins of the Hollywood’s Success. Analysis of the Structural and Historical Advantage of the US Film Industry The article is part of the studies that analyze the reasons of the Hollywood’s domination of the world’s movie screens. In particular, it considers the US domestic market’s features which gave to the national film industry a advantage over the foreign competitors for the control of the global market: a) the dimension and the composition of the domestic market; b) the use of a widely spread language; c) the industrial rise during the years in which Europe was a wars’ stage with a consequent block of the own film industries. These are three extra-cinematographic factors apart from strategic managerial decisions taken by the industry leaders. Thanks to this historical and economical approach, we can understand not only how Hollywood began his rise and his conquest of the domestic market and then of the foreign ones, but also how in the United States and in Europe two different film conceptions were born, respectively linked to the economic and artistic dimension of the cinematographic product.

Author Biography

Marco Cucco, University of Lugano

PhD Student, Institute of Media and Journalism

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Published

2008-11-20

How to Cite

Cucco, M. (2008). Le Radici del Successo Hollywoodiano. Analisi del Vantaggio Strutturale e Storico dell’Industria Cinematografica Statunitense. Observatorio (OBS*), 2(4). https://doi.org/10.15847/obsOBS242008208

Issue

Vol. 2 No. 4 (2008)

Section

Articles

License

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