El miedo en la propaganda de Vox: Twitter y su irrupción en la política española

Authors

DOI:

https://doi.org/10.15847/obsOBS16420222062

Keywords:

fear, propaganda, polarisation, social media, Twitter

Abstract

El miedo ha sido una herramienta utilizada por los partidos políticos con el objetivo de persuadir a sus votantes, por su capacidad de controlador social. En el presente estudio se analiza la emoción del miedo utilizada en Twitter. Para esto, se ha seleccionado la campaña electoral de Andalucía de 2018, preámbulo del ciclo electoral que viviría España en 2019, y en concreto el caso de Vox, que pasó de ser un partido político minoritario a obtener doce escaños en el Parlamento de Andalucía, convirtiéndose en clave para la formación del gobierno autonómico. De hecho, ha conseguido posicionarse como la tercera fuerza política en las elecciones estatales del 10 de noviembre de 2019. En este estudio se ha aplicado la técnica cuantitativa del análisis de contenido (Krippendorff, 1997) y la cualitativa del análisis crítico del discurso (Van Djik, 2006). Específicamente, se ha analizado cómo opera el miedo en los discursos de Vox, las técnicas propagandísticas más utilizadas y el funcionamiento de la polarización de forma trasversal en el discurso.

Author Biography

Sara Rebollo-Bueno, Universidad de Sevilla

Departament of Audiovisual Communication and Advertising

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Published

2022-12-30

How to Cite

Rebollo-Bueno, S. (2022). El miedo en la propaganda de Vox: Twitter y su irrupción en la política española. Observatorio (OBS*), 16(4). https://doi.org/10.15847/obsOBS16420222062

Issue

Vol. 16 No. 4 (2022)

Section

Articles

License

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