El uso de Telegram por los partidos políticos españoles en las elecciones generales de 2019

Authors

DOI:

https://doi.org/10.15847/obsOBS16120221959

Keywords:

Telegram, Elecciones, España, Python, Comunicación política

Abstract

Este artículo analiza el uso de Telegram como herramienta de comunicación electoral en España, centrándose en los mensajes enviados por los cinco partidos mayoritarios del país (PSOE, PP, Vox, Unidas Podemos y Ciudadanos) durante las campañas correspondientes a los comicios generales del 28 de abril y del 10 de noviembre de 2019. Una singularidad de este estudio recae en la triangulación metodológica, con la combinación de dos técnicas de investigación empleadas: un tradicional análisis de contenido y, a su vez, un proceso de minería de datos mediante el lenguaje de programación Python. De esta manera, los resultados iniciales, que apuntan a un mayoritario uso de Telegram como herramienta de movilización y de acercamiento del candidato al votante, se refuerzan y contextualizan gracias a la implementación de técnicas de análisis Big Data que permiten profundizar de forma ágil y precisa en las deducciones del estudio.

Author Biographies

Aurken Sierra, Universidad de Navarra

Department of Public Opinion, School of Communication.

Clara González-Tosat, Universidad de Navarra

Center for Internet Studies and Digital Life, School of Communication.

Jordi Rodríguez-Virgili, Universidad de Navarra

Public Communication Department, School of Communication.

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Published

2022-03-28

How to Cite

Sierra, A., González-Tosat, C., & Rodríguez-Virgili, J. (2022). El uso de Telegram por los partidos políticos españoles en las elecciones generales de 2019. Observatorio (OBS*), 16(1). https://doi.org/10.15847/obsOBS16120221959

Issue

Vol. 16 No. 1 (2022)

Section

Articles

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