Evolución de la comunicación política digital (2011-2019): ocaso de los blogs, declive de Facebook, generalización de Twitter y popularización de Instagram

Authors

DOI:

https://doi.org/10.15847/obsOBS16120221879

Keywords:

Political communication, election campaigns, General Elections, social media

Abstract

Este trabajo estudia la utilización electoral de la blogosfera, Facebook, Twitter e Instagram por parte de la clase política española durante la última década. El objetivo es describir la evolución de su presencia en dichos canales, tanto de manera individual como multiplataforma, así como de su actividad y notoriedad en cada uno de ellos. La investigación aplica un análisis cuantitativo longitudinal a un corpus formado por los blogs y las cuentas en redes sociales de los líderes de las candidaturas al Congreso de los Diputados presentadas en todas las circunscripciones por los partidos con mayor expectativa de voto en las Elecciones Generales de noviembre de 2011 (PP y PSOE), diciembre de 2015 (PP, PSOE, Podemos y Ciudadanos) y abril de 2019 (PSOE, PP, Ciudadanos, Unidas Podemos y Vox). Los resultados constatan el ocaso de los blogs, el declive de Facebook, la generalización de Twitter y la progresiva popularización de Instagram como plataformas de comunicación política electoral. Además, muestran que la adaptación digital de la clase política es todavía incompleta, siendo mayoría los candidatos que actualizan una o ninguna red, frente a los que publican en dos o tres.

Author Biographies

José Gamir-Ríos, Universitat de València

Departament de Teoria dels Llenguatges i Ciències de la Comunicació

Lorena Cano-Orón, Universitat de València

Departament de Teoria dels Llenguatges i Ciències de la Comunicació

Vicente Fenoll, Universitat de València

Departament de Teoria dels Llenguatges i Ciències de la Comunicació

María Iranzo-Cabrera, Universitat de València

Departament de Teoria dels Llenguatges i Ciències de la Comunicació

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Published

2022-03-28

How to Cite

Gamir-Ríos, J., Cano-Orón, L., Fenoll, V., & Iranzo-Cabrera, M. (2022). Evolución de la comunicación política digital (2011-2019): ocaso de los blogs, declive de Facebook, generalización de Twitter y popularización de Instagram. Observatorio (OBS*), 16(1). https://doi.org/10.15847/obsOBS16120221879

Issue

Vol. 16 No. 1 (2022)

Section

Articles

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