La conquista populista de la esfera mediática. El caso de las elecciones presidenciales de 2017 en Francia

Authors

DOI:

https://doi.org/10.15847/obsOBS15320211847

Keywords:

elecciones presidenciales, Le Pen, populismo, posverdad, prensa digital

Abstract

El estudio de los asuntos públicos que adquieren relevancia mediática gracias a su difusión a través de los medios plantea una problemática que debe ser abordada desde una perspectiva científica multidisciplinar. El presente trabajo analiza algunos de los conceptos clave que protagonizaron la campaña presidencial de Le Pen y Macron durante las elecciones de Francia en 2017, prestando especial interés a la detección de falacias y a los giros argumentativos. El abordaje metodológico del estudio de casos se lleva a cabo a través de la aplicación de una perspectiva interdisciplinar fundamentada en el análisis de algunos de los argumentos y/o falacias más comunes en la estrategia mediática de Macron y Le Pen durante las elecciones presidenciales en Francia. Para ello se ha seleccionado tres noticias publicadas por medios españoles de referencia tanto nativos digitales, eldiario.es y elconfidencial.com, como diarios nacionales consolidados, es el caso de La Razón, acerca de cada uno de los candidatos. Los resultados nos permiten identificar algunas de las pautas discursivas comunes a la estrategia de comunicación política en Francia, y desentrañar el uso de algunas de las falacias más frecuentes que son compartidas por ambos candidatos.

Author Biography

Ballesteros Aguayo, Associate Professor, Faculty of Communication, University of Seville(Spain)

Lucía Ballesteros Aguayo is PhD in Journalism with a doctoral dissertation about Francoist press that obtained the maximum score, Outstanding Cum Laude. She is currently professor of Universidad de Sevilla and collaborates in research tasks with different international entities such as the National Documentation Institute, Innovation and Research on Education of Florence or the Institute for the history of Catholic Action of Rome. She has performed several research stays abroad and has a wide scientific production about press in totalitarian governments and their social impart, with special interest on fascisms between wars, where we can highlight “Humour in the post-war press: Short stories of Gloria Fuertes in the falangist magazine Maravillas” in Revista Latina de Comunicación Social or “Traitors of the Homeland: The stigmatization of reds in falangist discourse” in Peter Lang.

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Published

2021-08-29

How to Cite

Aguayo, B., Bermúdez-Vázquez, M., & Lucena Pérez, J. (2021). La conquista populista de la esfera mediática. El caso de las elecciones presidenciales de 2017 en Francia. Observatorio (OBS*), 15(3). https://doi.org/10.15847/obsOBS15320211847

Issue

Vol. 15 No. 3 (2021)

Section

Articles

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