Thinking about Building Reputation on Social Networking Sites for Small and Medium-Sized Enterprises

Authors

  • María-Victoria Carrillo-Duran University of Extremadura
  • Juan-Luis Tato-Jimenez

DOI:

https://doi.org/10.15847/obsOBS16120221836

Keywords:

Reputation, SMEs, engagement, Social Networking Sites.

Abstract

This paper aims to clarify the role of social networking sites (SNSs) in building the reputation of Small and Medium-Sized Enterprises (SMEs). The point of start is that although it is not always infallible, SNSs have a vast potential in the digital environment, however, it is important to cope with the fact that SNSs used in SMEs are marketing-centred, engagement is promoted only with customers and is short term and results centred. The paper opts for a literature review to discuss the concept of engagement, reputation, and propose some SMEs limits to get reputation. Although SNSs have any kind of power to manage corporate reputation, not always is possible if they don’t take into consideration some important issues related to the nature of SMEs and the nature of SNSs.

Author Biography

María-Victoria Carrillo-Duran, University of Extremadura

Information and Communication Department

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Published

2022-03-28

How to Cite

Carrillo-Duran, M.-V., & Tato-Jimenez, J.-L. (2022). Thinking about Building Reputation on Social Networking Sites for Small and Medium-Sized Enterprises. Observatorio (OBS*), 16(1). https://doi.org/10.15847/obsOBS16120221836

Issue

Section

Articles