Thinking about Building Reputation on Social Networking Sites for Small and Medium-Sized Enterprises

Authors

  • María-Victoria Carrillo-Duran University of Extremadura
  • Juan-Luis Tato-Jimenez

DOI:

https://doi.org/10.15847/obsOBS16120221836

Keywords:

Reputation, SMEs, engagement, Social Networking Sites.

Abstract

This paper aims to clarify the role of social networking sites (SNSs) in building the reputation of Small and Medium-Sized Enterprises (SMEs). The point of start is that although it is not always infallible, SNSs have a vast potential in the digital environment, however, it is important to cope with the fact that SNSs used in SMEs are marketing-centred, engagement is promoted only with customers and is short term and results centred. The paper opts for a literature review to discuss the concept of engagement, reputation, and propose some SMEs limits to get reputation. Although SNSs have any kind of power to manage corporate reputation, not always is possible if they don’t take into consideration some important issues related to the nature of SMEs and the nature of SNSs.

Author Biography

María-Victoria Carrillo-Duran, University of Extremadura

Information and Communication Department

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Published

2022-03-28 — Updated on 2022-11-28

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How to Cite

Carrillo-Duran, M.-V., & Tato-Jimenez, J.-L. (2022). Thinking about Building Reputation on Social Networking Sites for Small and Medium-Sized Enterprises. Observatorio (OBS*), 16(1). https://doi.org/10.15847/obsOBS16120221836 (Original work published March 28, 2022)

Issue

Vol. 16 No. 1 (2022)

Section

Articles

License

Copyright (c) 2022 María-Victoria Carrillo-Duran, JUAN-LUIS TATO-JIMENEZ Observatorio (OBS*) has an academic journal profile. As such, it is dedicated to the open exchange of its contents, and freely available to individuals and institutions without charge or formal permission. Copies of this journal or articles in this journal may be distributed for research or educational purposes free of charge and without permission. Authors will not be charged for publication or submission to this journal. Authors who publish in Observatorio (OBS*) will release their contributions under the Creative Commons Attribution-NonCommercial-2.0 generic. This licence allows anyone to copy and distribute the article for non-commercial purposes provided that appropriate attribution is given - being the author the copyright holder. This journal utilizes the LOCKSS system to create a distributed archiving system among participating libraries and permits those libraries to create permanent archives of the journal for purposes of preservation and restoration. The publisher perpetually authorizes participants in the LOCKSS system to archive and restore our publication through the LOCKSS System for the benefit of all LOCKSS System participants. Specifically participating libraries may: • Collect and preserve currently accessible materials; • Use material consistent with original license terms; • Provide copies to other LOCKSS appliances for purposes of audit and repair. Fair use of a copyrighted work, for purposes such as criticism, comment, news reporting, teaching (including multiple copies for classroom use), scholarship, or research, is not an infringement of copyright. In determining whether the use made of a work in any particular case is a fair use the factors to be considered shall include: 1. the purpose and character of the use, including whether such use is of a commercial nature or is for nonprofit educational purposes; 2. the nature of the copyrighted work; 3. the amount and substantiality of the portion used in relation to the copyrighted work as a whole; & 4. the effect of the use upon the potential market for or value of the copyrighted work. The fact that a work is unpublished shall not itself bar a finding of fair use if such finding is made upon consideration of all the above factors. In accord with these provisions, the OBS journal believes in the vigorous assertion and defense of Fair Use by scholars engaged in academic research, teaching and non-commercial publishing. Thus, we view the inclusion of “quotations” from existing print, visual, audio and audio-visual texts to be appropriate examples of Fair Use, as are reproductions of visual images for the purpose of scholarly analysis. We encourage authors to obtain appropriate permissions to use materials originally produced by others, but do not require such permissions as long as the usage of such materials falls within the boundaries of Fair Use.