All aboard?! Co-viewing with and within connected platforms in the Eurovision Song Contest




connected viewing, user-generated content, second screen apps, Eurovision, platforms, social TV


Based on co-viewing and connected viewing literature (Authors, year), this article analyses connected co-viewing practices within and with the use of media platforms around a live television event, using the Eurovision Song Contest as a case study. This popular event has a long-running tradition which has fostered extensive use of different kinds of connected platforms, including an official app. Using a case study approach and focusing on the Spanish context, we have analysed connected co-viewing in three main platforms: Facebook (through unofficial groups), Twitter (through live conversation and hashtagging practices around the event) and by exploring the Eurovision official second screen app. The study indicates that: (1) co-viewing is mutually shaped by the affordances and interface features of the platforms, the viewers’ practices and uses given to these platforms; (2) co-viewing can be expanded by platforms when designed for collective use; (3) user-generated content and data production are central elements to enhance co-viewing when using connected platforms; (4) platform affordances can create digital spaces, which might channel the way co-viewers perform and enjoy this activity.

Author Biographies

Fernanda Pires, Universitat Pompeu Fabra- Barcelona

Fernanda Pires has a postdoctoral Juan de la Cierva fellowship at the Department of Communication of Universitat Pompeu Fabra-Barcelona. Her main research interests include co-viewing, UGC, social media, social practices, popular culture, and media literacy.

Antoni Roig, University Oberta de Catalunya

Antoni Roig is a senior lecturer at the Information and Communication Science Department of the UOC. He holds a PhD in Information and Knowledege Society by the Universitat Oberta de Catalunya and he has a Degree in Audiovisual Communication by the Universitat Ramon Llull. His main research lines are: participatory culture, audiovisual innovation, fan movies, digital storytelling, cultural practices and collaborative filmmaking. He’s a member of the Mediaccions Research Group.




How to Cite

Pires, F., & Roig, A. (2020). All aboard?! Co-viewing with and within connected platforms in the Eurovision Song Contest. Observatorio (OBS*), 14(4).