Citizen Facebook: The Strategic Communication of Local Power in Social Media

Authors

  • João Carlos Martins Investigador Doutorando Comunicação Política e Estratégica

DOI:

https://doi.org/10.15847/obsOBS14320201643

Keywords:

Strategic Communication, Political Communication, Local Government, Digital Politics, Social Media

Abstract

Local power requires a differentiated communicational analysis with strategies appropriate to its context in the immediate scenario which social networks impose on those who engage in proximity governance. In this sense, this exploratory case study arises from an interest in communication as a tool for strategic and political operationalization, at the level of the preliminary diagnosis on digital communication within the Lisbon local government between November 2017 and May 2019. The objective has been to analyse digital data taken from the official Facebook pages of the 24 Local Councils and cross-referencing them with voter turnout data and, in a descriptive analysis of the information gathered, to arrive at an initial interpretation of the evolution of the performance and degree of involvement of electors and voters in digital municipal communication in Lisbon.

Author Biography

João Carlos Martins, Investigador Doutorando Comunicação Política e Estratégica

João Carlos Martins é mestre em Ciências da Comunicação - Estudos dos Media e do Jornalismo pela NOVA-FCSH com uma dissertação sobre a comunicação política no poder local português. Doutorando em Ciências da Comunicação - especialização em Comunicação Estratégica, trabalha numa tese sobre a Comunicação Digital no Poder Local em Lisboa. Trabalhou em jornalismo, assessoria de imprensa e produção teatral. Investiga e publica sobre comunicação política no poder local.

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Published

2020-08-27

How to Cite

Martins, J. C. (2020). Citizen Facebook: The Strategic Communication of Local Power in Social Media. Observatorio (OBS*), 14(3). https://doi.org/10.15847/obsOBS14320201643

Issue

Vol. 14 No. 3 (2020)

Section

Articles

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