Perceções sobre a provedoria de informação aos decisores e as funções de comunicação estratégica em Portugal: resultados do European Communication Monitor 2018

Authors

DOI:

https://doi.org/10.15847/obsOBS15120211567

Keywords:

Strategic Communication, Institutionalization, Decision-making, Profession, ECM2018

Abstract

Este artigo tem como principal objetivo retratar as perceções dos profissionais de relações públicas e comunicação que atuam em Portugal sobre a sua profissão, funções que desempenham e a provedoria de informação aos decisores. Recorre-se a uma abordagem dedutiva e ao método quantitativo assente na realização de um inquérito por questionário aplicado a nível europeu nos meses de fevereiro e março de 2018. A amostra respondente (n=117) declara-se satisfeita com as funções que desempenha, apesar dos salários considerados baixos e de elevados níveis de stress. Os resultados evidenciam, ainda, a predominância da provedoria de informação de monitorização, de natureza passiva e responsiva.

Author Biographies

Sónia Pedro Sebastião, Universidade de Lisboa, ISCSP, CAPP-FCT

Sónia Pedro Sebastião, PhD in Social Sciences in the specialty of Communication Sciences (ISCSP, University of Lisbon) (2008). Associate Professor with Aggregation in Strategic Communication and researcher at the CAPP (FCT-ISCSP) in the Society, Communication and Culture Group, where she develops research on the areas of public relations, strategic communication, citizenship and culture. She is the Portuguese national researcher of the European Communication Monitor and the Scientific and Pedagogical Coordinator of the Communication Sciences Department of ISCSP, University of Lisbon.

Susana Carvalho Spínola, Universidade de Lisboa, ISCSP, CAPP-FCT

Susana de Carvalho Spínola has a PhD in Communication Sciences and was recognized with the Doctoral Excellence Award on Social and Legal Sciences by the University of CEU Cardenal Herrera, Spain. Is assistant invited professor at ISCSP-University of Lisbon and researcher at the CAPP (FCT-ISCSP) in the Society, Communication and Culture Group. Since 2016 she is assistant invited professor at ISCTE. From 1991-2015 was lecturer and vice-dean of Communication Sciences Department at INP, Lisbon. Integrates the MARPE network since the 90’s. Now in ISCSP-University of Lisbon, she is the Contact Person for the ERASMUS+ - MARPE Diplo project; Executive Coordinator for Master and PhD of the Communication Sciences Department and teaches in the Bachelor, Master and PhD of Communication Science. Member of scientific committees have several articles and book chapters in the fields of PR theories, strategic PR, public affairs, lobbying, public diplomacy and PR education.

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Published

2021-02-12

How to Cite

Sebastião, S. P., & Spínola, S. C. (2021). Perceções sobre a provedoria de informação aos decisores e as funções de comunicação estratégica em Portugal: resultados do European Communication Monitor 2018. Observatorio (OBS*), 15(1). https://doi.org/10.15847/obsOBS15120211567

Issue

Vol. 15 No. 1 (2021)

Section

Articles

License

This is an Open Acess article distributed under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits use, sharing and adaptation, provided appropriate credit is given to the original author and the journal.