La fotografía en Twitter como forma de construcción de imagen política. El caso de las elecciones generales de 2015 en España

Authors

DOI:

https://doi.org/10.15847/obsOBS12420181305

Keywords:

Comunicación política, Twitter, imagen, elecciones, España

Abstract

El objeto de este trabajo es analizar los aspectos visuales de los perfiles oficiales en Twitter de los principales candidatos a las elecciones generales de España de 2015. Para ello se emplea una metodología cualitativa a través de un sistema de categorías aplicado a la muestra del estudio, conformada por 527 imágenes. Esta investigación concluye que la gestión de las imágenes realizada por los perfiles de los principales candidatos políticos, que concurren a las elecciones generales, se centra sobre todo en la propia figura del político, dejando a un lado aspectos fundamentales como la exposición de propuestas y nuevas iniciativas para la ciudadanía.

Author Biography

Francisco Javier Ruiz del Olmo, Universidad de Málaga

Profesor Titular. Departamento de Comunicación Audiovisual y Publicidad, Universidad de Málaga (España), Campus de Teatinos s/n, 29071 – Málaga. Tel. +34 952132908. fjruiz@uma.es

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Published

2018-11-26

How to Cite

Bustos Díaz, J., & Ruiz del Olmo, F. J. (2018). La fotografía en Twitter como forma de construcción de imagen política. El caso de las elecciones generales de 2015 en España. Observatorio (OBS*), 12(4). https://doi.org/10.15847/obsOBS12420181305

Issue

Vol. 12 No. 4 (2018)

Section

Articles

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