Benfica vs Sporting: o derby visto a partir do Twitter

Authors

  • Célia Gouveia Instituto Universitário de Lisboa (ISCTE_IUL)
  • Tiago Lapa Instituto Universitário de Lisboa (ISCTE_IUL)
  • Branco Di Fátima Instituto Universitário de Lisboa (ISCTE_IUL)

DOI:

https://doi.org/10.15847/obsOBS12220181228

Keywords:

Twitter, Fãs, Derby, Benfica, Sporting,

Abstract

O presente artigo tem como objetivo encontrar e analisar um determinado conjunto de perfis, o tipo de vínculos sociais que estabelecem, assim como a importância e influência dos seus papéis no Twitter durante o derby de Lisboa entre o Sport Lisboa e Benfica e o Sporting Clube de Portugal, realizado no dia 11 de dezembro de 2016. Apresentamos como estratégia de pesquisa um estudo de caso baseado no fluxo de mensagens publicadas na rede social indexadas com as hashtags #benfica e #sporting no dia e hora do derby. Foram interpretados através da Análise de Redes Sociais (SNA) uma amostra de 39.540 tweets e retweets postados por 18.710 perfis, provenientes da análise exploratória da rede de relações mediadas entre utilizadores da Twittersphere. Com base na observação da importância das relações entre unidades de interação, derivamos para o modelo de Análise e Visualização de Rede (NAV) e identificámos, através de grafos representativos dos dados obtidos, pistas que julgamos pertinentes para o entendimento de uma audiência moldada pela lógica da produção e circulação de mensagens afetas a uma determinada cultura de fãs cada vez mais em rede.

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Published

2018-06-04

How to Cite

Gouveia, C., Lapa, T., & Di Fátima, B. (2018). Benfica vs Sporting: o derby visto a partir do Twitter. Observatorio (OBS*), 12(2). https://doi.org/10.15847/obsOBS12220181228

Issue

Vol. 12 No. 2 (2018)

Section

Articles

License

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