Comunicar emociones en el discurso metapolítico de twitter: el caso de #MADURO versus @NICOLASMADURO

Authors

  • Ana Maria Fernandez Vallejo University of Navarra

DOI:

https://doi.org/10.15847/obsOBS12320181214

Keywords:

Emociones, Redes sociales, Opinión pública, Venezuela

Abstract

Redes sociales, como Twitter o Facebook, están permitiendo un espacio esencial para el desarrollo del debate político. En este estudio, investigamos cómo se comunican las emociones en este entorno público prestando una especial atención a qué emociones emergen, qué estimulo las provoca, y con qué objetivo y de qué modo se comunican. Se analiza un corpus de 1353 tuits, que contiene #Maduro (Subcorpus1) o @NicolasMaduro (Subcorpus2). Estos tuits se publicaron el 24 de julio de 2017, fecha equidistante entre el 16 de julio, día en que la oposición a Maduro convoca un referéndum y, el 30 julio, día de la votación oficial para la Asamblea Constituyente. A través de la lectura directa de tuits y combinando el método cuantitativo y cualitativo, demostramos que las emociones son una parte esencial de esta red y, entre ellas, las más frecuentes son ‘ira’ y ‘temor’. Asimismo, el análisis reveló que este corpus, claramente polarizado, reúne más tuits en contra de Maduro que a favor. Respecto a las funciones, cabe destacar cómo Twitter se convierte en una herramienta persuasiva de campaña, con dos funciones clave ‘criticar’ o ‘apoya’ a Maduro. Finalmente, el análisis formal arroja un mayor número de expresiones emocionales negativas (léxico emocional, trolling e insultos).

Author Biography

Ana Maria Fernandez Vallejo, University of Navarra

Associate Professor at the Department of Communication at School of Management Assistants (University of Navarra), where she teaches Spanish for Academic and Professional Communication. Member of ICS (Institute for Culture and Society) as internal collaborator in the Public Discourse Project.

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Published

2018-08-13

How to Cite

Fernandez Vallejo, A. M. (2018). Comunicar emociones en el discurso metapolítico de twitter: el caso de #MADURO versus @NICOLASMADURO. Observatorio (OBS*), 12(3). https://doi.org/10.15847/obsOBS12320181214

Issue

Vol. 12 No. 3 (2018)

Section

Articles

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