As Relações Públicas e a Gestão da Comunicação em Portugal

Authors

  • Miguel José dos Santos Coelho ISLA

DOI:

https://doi.org/10.15847/obsOBS222008114

Keywords:

Comunicação Organizacional, Relações Públicas, Excelência, Organizational Communication, Public Relations, Excellence

Abstract

O trabalho desenvolvido baseou-se na adaptação do Projecto da Excelência – estudo referência sobre relações públicas e gestão da comunicação organizacional – realizado pela International Association of Business Communicators (IABC), nas décadas de 1980 e 1990. A minha investigação procurou identificar os aspectos relacionados com a excelência na comunicação organizacional, através da análise de 16 organizações a operar em Portugal. Os resultados permitiram isolar um conjunto de itens que traduzem a maior diferença entre as melhores e piores organizações (destacámos os 21 itens mais relevantes). Ou seja, são os aspectos mais importantes para atingir este ideal de comunicação. Public Relations and Organizational Communication in Portugal This paper draws from research study based on the adaptation of the Excellence Project – a reference study on public relations and organizational communication management – developed by the International Association of Business Communicators (IABC), in the decades of 1980 and 1990. The study sought to identify issues related to excellence in organizational communication and public relations, through an in depth analysis of 16 organisations operating in Portugal. Results identified a number of items (21 most relevant items) that translate the most significant difference between the best and worse organizations. Finally, it is argued that such issues are the most significant to achieve such ideal of communication.

Author Biography

Miguel José dos Santos Coelho, ISLA

Técnico de Comunicação e Docente de Relações Públicas (na licenciatura de Marketing, Publicidade e Relações Públicas) no Instituto Superior de Línguas e Administração de Lisboa (ISLA-Lisboa). Mestre em Comunicação Cultura e Tecnologias da Informação (ISCTE), Graduado em Comunicação Empresarial na Escola Superior de Comunicação Social (ESCS) do Instituto Politécnico de Lisboa. Membro da APERPEC.

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Published

2008-05-26

How to Cite

Coelho, M. J. dos S. (2008). As Relações Públicas e a Gestão da Comunicação em Portugal. Observatorio (OBS*), 2(2). https://doi.org/10.15847/obsOBS222008114

Issue

Vol. 2 No. 2 (2008)

Section

Articles

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