Redes sociales y promoción de destinos turísticos termales de la Eurorregión Galicia-Norte de Portugal

Authors

  • Eva Sanchez Amboage Universidad Técnica Particular de Loja
  • Valentín Alejandro Martínez Fernández Universidad de A Coruña
  • Oscar Juanatey Boga Universidad de A Coruña
  • María Magdalena Rodríguez Fernández Universidad de A Coruña

DOI:

https://doi.org/10.15847/obsOBS13120191108

Keywords:

Turismo Termal, Eurorregión Galicia-Norte de Portugal, Redes Sociales, MAXQDA.

Abstract

La eurorregión Galicia-Norte de Portugal conforma el territorio con más recursos termales de Europa, lo cual ha posibilitado la construcción de un elevado número de establecimientos termales, referentes en su sector. Ante el escenario de constante cambio y evolución que ha experimentado el Turismo Termal, las Tecnologías de la Información y Comunicación (TICs) han sido relevantes para optimizar y mejorar la gestión y comercialización de su actividad turística. La presente investigación analiza la importancia de las redes sociales como medio de promoción del turismo termal a través de la opinión de los responsables de los establecimientos termales de Galicia y del Norte de Portugal. Las entrevistas estructuradas a los gestores de los balnearios indicados ha sido la técnica empleada para extraer la información necesaria, la cual se ha apoyado en el uso de la herramienta de análisis cualitativo y cuantitativo MAXQDA 2011. Los resultados evidencian que, si bien la mayoría de los responsables de los balnearios entrevistados coinciden en destacar la importancia de las redes sociales en la promoción online de sus respectivos establecimientos, se aprecia un desinterés generalizado en lo concerniente a su utilización.

Downloads

Published

2019-03-04

How to Cite

Sanchez Amboage, E., Martínez Fernández, V. A., Juanatey Boga, O., & Rodríguez Fernández, M. M. (2019). Redes sociales y promoción de destinos turísticos termales de la Eurorregión Galicia-Norte de Portugal. Observatorio (OBS*), 13(1). https://doi.org/10.15847/obsOBS13120191108

Issue

Vol. 13 No. 1 (2019)

Section

Articles

License

Observatorio (OBS*) has an academic journal profile. As such, it is dedicated to the open exchange of its contents, and freely available to individuals and institutions without charge or formal permission. Copies of this journal or articles in this journal may be distributed for research or educational purposes free of charge and without permission. Authors will not be charged for publication or submission to this journal. Authors who publish in Observatorio (OBS*) will release their contributions under the Creative Commons Attribution-NonCommercial-2.0 generic. This licence allows anyone to copy and distribute the article for non-commercial purposes provided that appropriate attribution is given - being the author the copyright holder. This journal utilizes the LOCKSS system to create a distributed archiving system among participating libraries and permits those libraries to create permanent archives of the journal for purposes of preservation and restoration. The publisher perpetually authorizes participants in the LOCKSS system to archive and restore our publication through the LOCKSS System for the benefit of all LOCKSS System participants. Specifically participating libraries may: • Collect and preserve currently accessible materials; • Use material consistent with original license terms; • Provide copies to other LOCKSS appliances for purposes of audit and repair. Fair use of a copyrighted work, for purposes such as criticism, comment, news reporting, teaching (including multiple copies for classroom use), scholarship, or research, is not an infringement of copyright. In determining whether the use made of a work in any particular case is a fair use the factors to be considered shall include: 1. the purpose and character of the use, including whether such use is of a commercial nature or is for nonprofit educational purposes; 2. the nature of the copyrighted work; 3. the amount and substantiality of the portion used in relation to the copyrighted work as a whole; & 4. the effect of the use upon the potential market for or value of the copyrighted work. The fact that a work is unpublished shall not itself bar a finding of fair use if such finding is made upon consideration of all the above factors. In accord with these provisions, the OBS journal believes in the vigorous assertion and defense of Fair Use by scholars engaged in academic research, teaching and non-commercial publishing. Thus, we view the inclusion of “quotations” from existing print, visual, audio and audio-visual texts to be appropriate examples of Fair Use, as are reproductions of visual images for the purpose of scholarly analysis. We encourage authors to obtain appropriate permissions to use materials originally produced by others, but do not require such permissions as long as the usage of such materials falls within the boundaries of Fair Use.