La configuración invisible del espacio digital: el caso de Facebook

Authors

  • Lorena Cano-Orón Universidad de Valencia
  • Germán Llorca-Abad Universidad de Valencia

DOI:

https://doi.org/10.15847/obsOBS12320181105

Keywords:

Personalización, espacio público digital, Burbuja de filtros, Facebook, News Feed, algoritmos.

Abstract

La neutralidad en la red no existe. El espacio digital puede ser adaptado de forma automática al perfil de cada usuario. Sin que este tenga que identificarse, las empresas de gestión de contenidos en Internet disponen de suficientes datos de cualquier individuo para poder filtrar los resultados de su búsqueda y personalizarlos, sin previo aviso, condicionando así su experiencia en la red. Esta investigación, de carácter exploratorio, aborda en primer lugar la descripción del espacio público digital. En segundo lugar, plantea una tipología de espacios digitales que se definen en función del grado de adaptación de los contenidos al usuario. Finalmente, presenta un análisis de caso de espacio social digital personalizado. Concretamente, el estudio se centra en el caso de Facebook y utiliza como referencia el experimento llevado a cabo por la red social Facebook, que implicó la alteración de los contenidos del News Feed de 689.000 personas.

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Published

2018-08-13

How to Cite

Cano-Orón, L., & Llorca-Abad, G. (2018). La configuración invisible del espacio digital: el caso de Facebook. Observatorio (OBS*), 12(3). https://doi.org/10.15847/obsOBS12320181105

Issue

Vol. 12 No. 3 (2018)

Section

Articles

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