El encuadre de las enfermedades raras en los medios de comunicación españoles

Authors

DOI:

https://doi.org/10.15847/obsOBS12220181074

Keywords:

enfermedades raras, medios de comunicación, España, encuadre, tratamiento mediático.

Abstract

El colectivo de pacientes con enfermedades raras en España ha destinado sus esfuerzos en los últimos cinco años en lograr mayor visibilidad en los medios de comunicación. Con patologías que afectan a menos de 5 por cada 10.000 habitantes, se enfrentan al reto de ocupar un lugar en la sociedad como colectivo para legitimar sus propuestas y sensibilizar a la opinión pública. En este artículo analizamos 527 piezas que se han publicado en prensa, (El País, El Mundo, ABC, La Vanguardia, El Periódico), que se han emitido en radio (SER, COPE, Onda Cero, RNE), y televisión (TVE, Telecinco, Antena 3, La Sexta, Cuatro), en el periodo de 2012 a 2014. Los resultados muestran que ha aumentado la visibilidad y el conocimiento sobre estas patologías y se refleja una imagen proactiva de este colectivo gracias a sus iniciativas y reivindicaciones.

Author Biographies

Paloma López-Villafranca, University of Málaga, Andalucía-Tech

Deparment Audiovisual Communication and Publicity PDI

Antonio Castillo-Esparcia, University of Málaga, Andalucía-Tech

Deparment Audiovisual Communication and Publicity

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Published

2018-06-04

How to Cite

López-Villafranca, P., & Castillo-Esparcia, A. (2018). El encuadre de las enfermedades raras en los medios de comunicación españoles. Observatorio (OBS*), 12(2). https://doi.org/10.15847/obsOBS12220181074

Issue

Vol. 12 No. 2 (2018)

Section

Articles

License

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