A Imprensa e a Perspectiva de Género. Quando elas são notícia no Dia Internacional da Mulher

Authors

  • Carla Braga Cerqueira Universidade do Minho

DOI:

https://doi.org/10.15847/obsOBS222008101

Keywords:

imprensa, mulheres, género, representação social, press, women, gender, social representation

Abstract

A representação das mulheres no discurso jornalístico tem sido debatida pelo meio académico. Diversos investigadores sustentam que os media são a instituição central da actual configuração do sistema social, portanto a forma como eles constroem e descrevem ideologias é marcante na definição do sexo feminino. A cobertura noticiosa não reproduz a realidade em todas as suas manifestações, pois as notícias são construídas segundo práticas de selecção e tratamento. No que se refere à representação feminina, os media continuam a secundarizar as vozes, o que se traduz num discurso selectivo e, muitas vezes, negativo, que legitima a dominação masculina. A esfera pública mantém-se associada aos homens, enquanto as mulheres permanecem no domínio privado. Além disso, elas são as protagonistas das notícias de interesse humano, estético, emocional e violência. Fala-se cada vez mais de uma feminização da profissão jornalística, criam-se políticas para promover a igualdade, mas os estereótipos e a discriminação parecem ainda existir no discurso. Face a este cenário, pretendemos analisar como é que elas são representadas no discurso jornalístico do Dia Internacional da Mulher. Neste dia, os temas relacionados com o sexo feminino entram mais facilmente na agenda mediática, mas importa saber que imagem é que é veiculada pelos media. The Press from a Gender Perspective. Representations of women in journalistic speech on the International Day for Women The representation of women in journalistic speech has been debated in the academic setting. Several investigators sustain that the media are the central institution of the current configuration of the social system; therefore the way they build and describe ideologies is crucial in the definition of the female gender. The news coverage does not reproduce reality in all of its expressions, seeing as news are built according to selection and treatment practices. When it comes to female representation, the media continue to underplay those voices, translating to a selective and often negative speech, which justifies male domination. The public sphere is still associated with men, while women remain in the private domain. Also, they have the leading roles in news of human, aesthetic and emotional interest, as well as news about violence. We hear more and more about the feminization of the journalistic profession, and policies are created to promote equality, but the stereotypes and gender discrimination appear to still exist in the speech. Faced with this scenario, we intend to analyse how women are represented in journalistic speech on the International Day for Women. On this day, themes associated with the female sex are more easily included in the media agenda, but it matters to know what image is sent out by the media.

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Published

2008-05-26

How to Cite

Cerqueira, C. B. (2008). A Imprensa e a Perspectiva de Género. Quando elas são notícia no Dia Internacional da Mulher. Observatorio (OBS*), 2(2). https://doi.org/10.15847/obsOBS222008101

Issue

Vol. 2 No. 2 (2008)

Section

Articles

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