Influence of the graphical layout of television news on the viewers: An eye tracking study

Rui Rodrigues, Ana Veloso, Óscar Mealha

Abstract


Television news has continuously experienced several changes, especially related to graphic overlays. The problem with watching TV news is the way viewers receive and process information broadcast by these programmes, given the variety of visual and audio stimuli with which they are confronted. This study focuses on the influence of the graphical layout on the viewers. Specifically, it examines message recall related to TV breaking news. These goals were achieved by means of a case study using eye tracking, applied in two types of TV news broadcasts: one with graphical elements and another with a clean feed (only with the anchor). Finally, participants answered a questionnaire on the contents within the various graphical elements overlaid on the TV news viewed.

Keywords


communication; television; television news; graphical layout; eye tracking

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DOI: https://doi.org/10.15847/obsOBS1012016853